Business & Finance Corporations

How Should You Create Core Values for Your Company?

Core Values! There is always major discussions in society over values. Be it family, personal or business they are attributes humans strive to attain. Our morals, beliefs and values shape our lives and effect our daily decisions and gives us the power to take action.

In Business we use core values as a foundational statement that guides you in evaluation your options, and inventing new ones. If you understand the core values that motivates you, in turn your actions will directly have a massive impact on your actions!

Also business owners use core values to eliminate personal friction and gives you the ability to achieve your goals and objectives.

In a team environment core values is really how to get different personalities to blend in together to meet one common cause. When I used manage sales teams an Intrawest we would create our core values and beliefs first before we took on any major projects and the results were phenomenal. I stand by the importance of core values as I am living proof of its successes!

Most start up business owners come to me asking me for a guide to create their company mission statement and/ or core values. The list below is a foundation for you to use to create your business core values if not modify your current existing values.

The following are terms to creates you values:


  • Acceptance

  • Achievement

  • Affection

  • Art

  • Appreciation

  • Beauty

  • Challenge

  • Commitment

  • Compassion

  • Competition

  • Confrontation

  • Contribution

  • Courage

  • Creativity

  • Celebration

  • Dedication

  • Detachment

  • Efficiency

  • Ethics

  • Excellence

  • Empathy

  • Equality

  • Education

  • Excitement

  • Fame

  • Freedom

  • God

  • Growth

  • Happiness

  • Hard Work

  • Harmony

  • Health

  • Honesty

  • Integrity

  • Knowledge

  • Leadership

  • Love

  • Loyalty

  • Making a difference

  • Merit

  • Nature

  • Partnership

  • Passion

  • Peace

  • Play

  • Power

  • Prosperity

  • Resilience

  • Recognition

  • Security

  • Self expression

  • Serenity

  • Service

  • Sharing

  • Stability

  • Sophistication

  • Success

  • Support

  • Team play

  • Trust

  • Wealth

  • Winning

  • Wisdom



While the list is no order its a foundation for you to get started!

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