What Are You Customers Saying About You?
When you are in business you need to know what they think.
It is now time to research what your competitors are doing and saying.
I know this takes time but your customer is going to look around and you better find out what the others are doing before the prospective customers does.
Now this might sound like we are going to do something 'unethical' but the truth is, we are not.
It is best for the customer to do business with you and not the 'other guy' (or girl) so we need to see what that company is saying.
Is he/she giving them a special deal we can match? Is the competitor doing nothing? Can we create something better fro the customer? Do they expect something special? Perhaps a free upgrade or service? I remember awhile back a customer of mine was in the pool cleaning and service business.
He ran a contest and gave away a free pool and with that came 3 months of pool cleaning service.
During that time he educated his winners about the importance of keeping your pool clean and even showed them how to do it.
Well, as other problems would come up he would say: "Did you know about the ph balance?" the winner would say: "No" and he would say: "That's why it is easier to pay a professional, we know what to do and when.
" After three months he would tell the winner, if you want to keep my pool cleaning service for your 3 month old pool, I'll give you the next 9 months at 50% off bringing you investment down to (here he would quote them the price) and guess what - they kept his service.
No other pool company in town was giving away 3 months of free service to the winner of the pool and no one was giving away a free pool other than this one company.
He quickly became the pool guru and the go to guy in his market.
All because he framed his business as being unique.
He offered free trial to other people who did not win the pools too.
If you owned a pool, he would clean it for free - if you needed a part, guess who sold you that part and why.
See, create a win-win for both you and the client / customer.
When you do that, you have a life time customer.
It is now time to research what your competitors are doing and saying.
I know this takes time but your customer is going to look around and you better find out what the others are doing before the prospective customers does.
Now this might sound like we are going to do something 'unethical' but the truth is, we are not.
It is best for the customer to do business with you and not the 'other guy' (or girl) so we need to see what that company is saying.
Is he/she giving them a special deal we can match? Is the competitor doing nothing? Can we create something better fro the customer? Do they expect something special? Perhaps a free upgrade or service? I remember awhile back a customer of mine was in the pool cleaning and service business.
He ran a contest and gave away a free pool and with that came 3 months of pool cleaning service.
During that time he educated his winners about the importance of keeping your pool clean and even showed them how to do it.
Well, as other problems would come up he would say: "Did you know about the ph balance?" the winner would say: "No" and he would say: "That's why it is easier to pay a professional, we know what to do and when.
" After three months he would tell the winner, if you want to keep my pool cleaning service for your 3 month old pool, I'll give you the next 9 months at 50% off bringing you investment down to (here he would quote them the price) and guess what - they kept his service.
No other pool company in town was giving away 3 months of free service to the winner of the pool and no one was giving away a free pool other than this one company.
He quickly became the pool guru and the go to guy in his market.
All because he framed his business as being unique.
He offered free trial to other people who did not win the pools too.
If you owned a pool, he would clean it for free - if you needed a part, guess who sold you that part and why.
See, create a win-win for both you and the client / customer.
When you do that, you have a life time customer.
