The number of colleges and universities has been spiralling with each passing year; nevertheless, most institutes have attracted students to keep them going in such competitive culture.

If recent trends are something to go by, then most universities and institutes are able to magnetize the talents not because of their pedagogical excellence, high-class amenities or academic results; rather, their claim to fame has been due to branding. More and more colleges are now taking branding seriously. Nowadays, as the web mania has scaled new heights, it is significant that e-branding should be done. The best tool for doing e-branding of colleges is websites.

Usability of an educational website

• Usability has been the key to success of any website; when educational websites are referred then usability has been given special prominence. The key element for building a highly usable website has been its simplicity. A simple navigational structure can make a website a quick hit.

• A bad design strategy can never contribute to the usability of a website. Educational websites have to showcase oodles of information in a presentable format, and, thus, they must have an excellent usability.

Selecting web designing company

Several companies offer web designing for education; however, it is significant to choose the best. The following tips help colleges and institutions select the best web designing company for undertaking such a task.

• Any company can claim to have experience in WebDevelopment for Education; however, the same can be checked by analyzing its portfolio.

• Also, interact with the company's designers to determine their understanding of the subject

Guidelines to build an excellent web structure

A college's website is its face on the vast web; therefore, efforts must be done to create an interesting, user-friendly internet site. Some guidelines that must be followed to create the best educational website are discussed below.

• A poor website design hurts a lot. The motivation of a visitor fizzles by seeing small print, busy layout or too much of text.  

• The interesting layout design of an educational internet site has always been its influential factor over the users. Proper use of figures, indentations and whitespaces should be done to make an interesting layout for the website.

• Studies have revealed that if animations on educational websites can be controlled by the visitor, then it has a positive impact.

• Ensure that the web content, which is present on an education internet site, is of high-quality. On an average, a visitor can wait for eight seconds for crack information.

• Three dimensions of a webpage must be kept in mind to give visitors the best experience. The three dimensions include information density, navigational support and layout.

• The internet sites have evolved with time. Previously, big buttoned designs for web pages were popular; however, presently, scattered buttoned pages are in vogue. Also, vibrant coloured web pages are far more appealing than their light-coloured counterparts.

While building a college's website, its usability and web structure must be given prominence. Also, it is advisable to give the task of education website designing to an acclaimed company, having proven track records.