How to Run an Online Sweepstakes - And Bring in Endless Targeted Traffic
To run an online sweepstakes is to go from crawling to running on the web in terms of marketing.
And while most people would simply dismiss an online sweepstakes as being out of their financial means, the reality is that sweepstakes online can be affordable and ARE incredibly powerful marketing tools.
The fact of the matter could not be more simple...
PEOPLE LOVE TO WIN THINGS.
The idea that a simple form can be filled out and that someone (maybe us) will win the new car or the lifetime supply of the clients new drinks is incredibly powerful.
More than that, sweepstakes go viral very quickly.
As we have rolled out sweepstakes for our clients, we are almost always stunned with how quickly the traffic adds up.
Simple links on particular sites brings tens of thousands of visitors all looking at your brand as they do those things necessary to try and win.
An online sweepstakes elevates your brand above the simple "mom and pop" marketing techniques and puts you into an entirely more mature brand basket.
Running a powerful online sweepstakes will enable you to get exposure to get your unique selling proposition out there.
And using simple and powerful email marketing techniques, it will also allow you to market to your contestants forever, if the content in your emails is worthy.
At the end of the day, if your goal is wide internet exposure with the ability to turn tens of thousands of new potential customers into paying customers, than your decision to run an online sweepstakes is one of the best you can possibly make.
Just make sure that whoever you choose to run your sweepstakes is nimble enough to give your promotion the attention it will need as it rolls out.
Going with too large a promotion company typically puts your small campaign into the hands of those least able to give you the best guidance.
And while most people would simply dismiss an online sweepstakes as being out of their financial means, the reality is that sweepstakes online can be affordable and ARE incredibly powerful marketing tools.
The fact of the matter could not be more simple...
PEOPLE LOVE TO WIN THINGS.
The idea that a simple form can be filled out and that someone (maybe us) will win the new car or the lifetime supply of the clients new drinks is incredibly powerful.
More than that, sweepstakes go viral very quickly.
As we have rolled out sweepstakes for our clients, we are almost always stunned with how quickly the traffic adds up.
Simple links on particular sites brings tens of thousands of visitors all looking at your brand as they do those things necessary to try and win.
An online sweepstakes elevates your brand above the simple "mom and pop" marketing techniques and puts you into an entirely more mature brand basket.
Running a powerful online sweepstakes will enable you to get exposure to get your unique selling proposition out there.
And using simple and powerful email marketing techniques, it will also allow you to market to your contestants forever, if the content in your emails is worthy.
At the end of the day, if your goal is wide internet exposure with the ability to turn tens of thousands of new potential customers into paying customers, than your decision to run an online sweepstakes is one of the best you can possibly make.
Just make sure that whoever you choose to run your sweepstakes is nimble enough to give your promotion the attention it will need as it rolls out.
Going with too large a promotion company typically puts your small campaign into the hands of those least able to give you the best guidance.
