4 Important Things To Consider When Hiring An SEO Article Writer
Your SEO article writer should obviously display an understanding of what makes a website relevant to specific search terms in the eyes of the search engines.
The two most important elements are keywords on site and inward bound links.
Currently, social media links count for higher relevance.
Keyword density is important.
Overdo it with keywords, and you may as well ask Google to de-index your site.
A natural occurrence of words is vital.
Key words and phrases should be used minimally, with a focus on providing synonyms for latent semantics, i.
e.
, words that usually occur when discussing a certain topic.
For example, when discussing the topic of running, it would be usual to mention such things as training shoes, miles or kilometers, running shorts, a Garmin watch, or a PB (personal best).
When synonyms occur naturally within text like this, search engines verify the topic against words they have previously indexed to assess relevance.
When they do this it is called latent semantic indexing.
A good mix of key words and phrases of different lengths is important - not only single words but two, three and four word phrases too.
Longer phrases are what's known as long tail keywords.
They are the treasure every SEO writer seeks, as they are more focused in intent.
Determine who is to decide what keywords you are going to develop your content around.
The business owner may be fully immersed in the world of his business, but he may be too close to think laterally about how someone without his inside information might look for him online.
Technical jargon or lingo that may be an everyday occurrence for him may not be something the average person may understand or search for when they need his service or product.
Each post or page on a site should be targeted at a single keyword or phrase so that it improves relevance.
Supporting text on other posts and pages should be used to link to other, relevant pages.
This helps a search engine understand the relevance of text on the site.
Remember that humans visit your site.
Don't get too caught up in the technicalities of search optimization.
A good writer will understand that your content needs to be human readable.
Not only that, but it should entertain or inform your site visitors enough that they get value from it and want to stick around to read more.
A high bounce rate will destroy any relevance you have built up.
Don't expect miracles.
While a good SEO writer can do excellent work with site content, remember that on site SEO only accounts for a percentage of your visitors or page rank.
Advertising, social media marketing and your market will certainly play important roles in your search engine optimization success rate.
The two most important elements are keywords on site and inward bound links.
Currently, social media links count for higher relevance.
Keyword density is important.
Overdo it with keywords, and you may as well ask Google to de-index your site.
A natural occurrence of words is vital.
Key words and phrases should be used minimally, with a focus on providing synonyms for latent semantics, i.
e.
, words that usually occur when discussing a certain topic.
For example, when discussing the topic of running, it would be usual to mention such things as training shoes, miles or kilometers, running shorts, a Garmin watch, or a PB (personal best).
When synonyms occur naturally within text like this, search engines verify the topic against words they have previously indexed to assess relevance.
When they do this it is called latent semantic indexing.
A good mix of key words and phrases of different lengths is important - not only single words but two, three and four word phrases too.
Longer phrases are what's known as long tail keywords.
They are the treasure every SEO writer seeks, as they are more focused in intent.
Determine who is to decide what keywords you are going to develop your content around.
The business owner may be fully immersed in the world of his business, but he may be too close to think laterally about how someone without his inside information might look for him online.
Technical jargon or lingo that may be an everyday occurrence for him may not be something the average person may understand or search for when they need his service or product.
Each post or page on a site should be targeted at a single keyword or phrase so that it improves relevance.
Supporting text on other posts and pages should be used to link to other, relevant pages.
This helps a search engine understand the relevance of text on the site.
Remember that humans visit your site.
Don't get too caught up in the technicalities of search optimization.
A good writer will understand that your content needs to be human readable.
Not only that, but it should entertain or inform your site visitors enough that they get value from it and want to stick around to read more.
A high bounce rate will destroy any relevance you have built up.
Don't expect miracles.
While a good SEO writer can do excellent work with site content, remember that on site SEO only accounts for a percentage of your visitors or page rank.
Advertising, social media marketing and your market will certainly play important roles in your search engine optimization success rate.
