Insurance Email Marketing Tips and Strategies
It's a fact that most insurance agents are pretty savvy when it comes to insurance marketing and the ins and outs of email marketing. But it doesn't hurt to re-evaluate the way things are done today as opposed to years past. This is an ever-changing market and it is always a helpful to look for new and innovative ways of doing business while re-examining the old ways.
The first order of business is to make sure to obtain the contact's email address in an ethical manner. This means either having them sign up for a newsletter or having them provide their email address in another way that first requires their approval.
Make sure that after a visitor €subscribes€ to the email list, that a secondary email is sent to their email address asking for them to reconfirm their subscription by clicking a link. This ensures that the agent is in compliance with the CAN-SPAM act, and it will help keep this email message out of their spam mail folders.
Knowing what they're interested in is vital
As an insurance agent knows, they will have all kinds of people coming to their website for advice and information on a variety of different insurance policies. When creating a newsletter or email contact list landing page or form for people to sign up, make sure it has some parameters set up that will help to define what kind of insurance they want. For example, if a visitor wants pet insurance, make sure they have to specify this in some way on the form.
A good way to get people to sign up for an email marketing campaign is to begin by creating something free and that is also of value. A prime example is to start off by creating a free e-book for each of the different insurance policies being offered. Advertise this free e-book everywhere:
On all of the agency's social media accounts
In any company blogs
On the site and landing pages, and
Through pay-per-click campaigns
Knowing the purpose and meeting the goal
The purpose of an email marketing campaign is to help build up a lead's trust and to help bring a particular insurance agency to the forefront of their mind whenever they think about their need for insurance. Send out emails that offer quality information that people want, rather than sales emails that no one ever purchases from.
Providing quality content doesn't have to be difficult, and can be helped along by providing links to other existing content on the site that helps support the purpose of the email. It's okay to do a bit of advertising, but don't be too obvious about it. When creating emails, make sure that the subject line of each email specifically states what the email is about. Don't attempt to mislead anyone about the content; otherwise chances are an ISP may block it.
The first order of business is to make sure to obtain the contact's email address in an ethical manner. This means either having them sign up for a newsletter or having them provide their email address in another way that first requires their approval.
Make sure that after a visitor €subscribes€ to the email list, that a secondary email is sent to their email address asking for them to reconfirm their subscription by clicking a link. This ensures that the agent is in compliance with the CAN-SPAM act, and it will help keep this email message out of their spam mail folders.
Knowing what they're interested in is vital
As an insurance agent knows, they will have all kinds of people coming to their website for advice and information on a variety of different insurance policies. When creating a newsletter or email contact list landing page or form for people to sign up, make sure it has some parameters set up that will help to define what kind of insurance they want. For example, if a visitor wants pet insurance, make sure they have to specify this in some way on the form.
A good way to get people to sign up for an email marketing campaign is to begin by creating something free and that is also of value. A prime example is to start off by creating a free e-book for each of the different insurance policies being offered. Advertise this free e-book everywhere:
Knowing the purpose and meeting the goal
The purpose of an email marketing campaign is to help build up a lead's trust and to help bring a particular insurance agency to the forefront of their mind whenever they think about their need for insurance. Send out emails that offer quality information that people want, rather than sales emails that no one ever purchases from.
Providing quality content doesn't have to be difficult, and can be helped along by providing links to other existing content on the site that helps support the purpose of the email. It's okay to do a bit of advertising, but don't be too obvious about it. When creating emails, make sure that the subject line of each email specifically states what the email is about. Don't attempt to mislead anyone about the content; otherwise chances are an ISP may block it.