Value Hospitality has long term exposure to managing resorts, hotels, restaurants, adventure facilities in India. Real time exposure to some of the fastest growing markets has kept them in touch with industry growth pointers. Experiencing overcapacity indicators most frequently at their clients properties.

4 TipsOn How To Do Hotel Business And Hotel Marketing:

1. Doing Good Hotel Business Requires The Right Hospitality Management Mindset. Doing the business of hotels is about rendering subtle services and it is about hospitality and management of customers. As a prospective hotel owner or hospitality entrepreneur, how would you like to treat your guests? Do you have the right hospitality management mindset? Can you get your mindset entrenched into your hotel management staff? Does your hotel management staff acknowledge that their managers and the hotel owners have kept customer satisfaction as the highest motive? If these few questions are answered in negative, customer service will take a hit the business of hotels will hit the grounds.
2. Cornell University Research says: Discounting doesn't work as a strategy for hotels. The research mentions that hotels that were charging top rate prices when compared to other hotels in a particular locality, were receiving a Revenue Per Average Resident. In contrast, hotels who kept their charges lower than others in the market got a higher occupancy ratio but their Revenue Per Average Resident was low.
3. Can the location of a hotel be most important for business or are there other aspects to consider? Being in the business of hotels for long and asa hotel management consulting company, there are other aspects we believe that should be considered–
   1. Like, is the prospective hotel business addressing unmet customer needs?
   2. Like, how thick is the competition in that locality vis-à-vis competitors' might?
   3. Like, how much business potential that the said locality has for new hotel?
4. Have You Tried Attending To This - "why my hotel?" The business of hotels and its marketing of ethereal services need to be customized to meet target customers profiles. What are the profiles; families with kids, honeymoon couples, romantic vacationers, business class, or international tourists. Factoring amenities, the atmosphere and location, and that services that would suit customer expectations would help. And the various tradeoffs can be short listed or screened so the most desired customer needs are met. 

While the development of the hospitality industry has been marked as fast track…with the business markets inIndiagrowing at a steady rate, what needs to be looked into is the potential of the interior markets. Tier II and Tier II cities inIndiaare also growing at a steady pace with the travel & tourism industry booming in those markets too. And its not just the tenancy but the charges there are increasing too. Lest we say, these are good pointers to better times?