Modern Marketing
Utah advertising agencies are soon going to have to step up their game if they want to keep up with the competitive world market. While the introduction of digital advertising has been a godsend for some companies, others are falling flat behind the onrush of innovation, and there's little they can do to catch up. The following are three ideas in which individuals need to keep their sights on, whether they work at an ad agency, or own a Utah Ice-cream shop.
More advertising is always better, but getting your companies name out there slipshod can be as detrimental as anything. Some sites don't particularly care about what you are advertising, so long as you pay them. As such, you might find yourself affiliated with some unwelcome company if you don't go with a reliable Utah agency. Take for example a recent activist campaign that led to many companies dropping their advertising with the popular social media website, Facebook. Individuals were appalled to find pictures of violence against women popping up right next to Dove or Procter & Gamble ads. When questioned, a spokesperson from Facebook explained that while nudity and hate-crime related speech and pictures are censored, female violence is categorized as "poor taste" or "crude attempts at humor", and thus do not warrant censorship. As a company owner the last thing you want is a picture of your Utah product posted alongside that of pornography or likewise ill-advised content. Even though digital is the future, there are certainly plenty of holes like this that one can fall into if they're not careful.
Next, be sure to watch out for (and hopefully invest in) mobile advertisements. The field has been often compared to that of internet ads in the late 90's, with equal potential for profit. Yet, many Utah companies and advertising agencies are faltering simply because they don't know how to get their foot in the door. For now, one keyword to follow is "apps". A sufficient android/Ios app should not only skyrocket customer convenience, but also become a name-stay in community databanks. Combining the ideas of use and attraction is essential to the mobile industry. Utah companies which can't adapt to this new field are going to find themselves in tight straights in the coming years. Why not be ahead of the pack, rather than behind?
One particularly new and intriguing idea is a mix of eBay and billboards on your computer. Real-time bidding might sound like a slogan for auctions, but it is actually a new method of online advertising in which a company (or their ad agency) pays to have their ads placed where, when, and to whom they like. It's a practice which rings similar to that of the billions spent on Superbowl commercials, except it will occur 24/7, and could appear just about anywhere online. The RTB system relies heavily on numerical data to analyze and forecast performance, thus creating a viable incentive for certain time slots/screen locations. This could mean win-win for both publishers and advertising agencies, as the method could ideally shape optimized costs as well as profits coming from advertising. It's just one more step in trying to not only get the attention, but the best attention of customers for your specific Utah company.
More advertising is always better, but getting your companies name out there slipshod can be as detrimental as anything. Some sites don't particularly care about what you are advertising, so long as you pay them. As such, you might find yourself affiliated with some unwelcome company if you don't go with a reliable Utah agency. Take for example a recent activist campaign that led to many companies dropping their advertising with the popular social media website, Facebook. Individuals were appalled to find pictures of violence against women popping up right next to Dove or Procter & Gamble ads. When questioned, a spokesperson from Facebook explained that while nudity and hate-crime related speech and pictures are censored, female violence is categorized as "poor taste" or "crude attempts at humor", and thus do not warrant censorship. As a company owner the last thing you want is a picture of your Utah product posted alongside that of pornography or likewise ill-advised content. Even though digital is the future, there are certainly plenty of holes like this that one can fall into if they're not careful.
Next, be sure to watch out for (and hopefully invest in) mobile advertisements. The field has been often compared to that of internet ads in the late 90's, with equal potential for profit. Yet, many Utah companies and advertising agencies are faltering simply because they don't know how to get their foot in the door. For now, one keyword to follow is "apps". A sufficient android/Ios app should not only skyrocket customer convenience, but also become a name-stay in community databanks. Combining the ideas of use and attraction is essential to the mobile industry. Utah companies which can't adapt to this new field are going to find themselves in tight straights in the coming years. Why not be ahead of the pack, rather than behind?
One particularly new and intriguing idea is a mix of eBay and billboards on your computer. Real-time bidding might sound like a slogan for auctions, but it is actually a new method of online advertising in which a company (or their ad agency) pays to have their ads placed where, when, and to whom they like. It's a practice which rings similar to that of the billions spent on Superbowl commercials, except it will occur 24/7, and could appear just about anywhere online. The RTB system relies heavily on numerical data to analyze and forecast performance, thus creating a viable incentive for certain time slots/screen locations. This could mean win-win for both publishers and advertising agencies, as the method could ideally shape optimized costs as well as profits coming from advertising. It's just one more step in trying to not only get the attention, but the best attention of customers for your specific Utah company.
