It's in vogue for advertisers to tout their green initiatives from how much paper they've saved through online billing and paying systems to recycling, reusing, and replenishing valuable resources.
And, certainly we do not question the integrity of this need to preserve the environment.
We are "green" in that context, for sure, being an online shopping service, with an online catalog as opposed to a printed one.
Our customers save gas by not having to get in their cars and drive someplace to shop.
We all save paper through our online payment system.
Even our accounting is online.
We shop for environmentally friendly products to offer you and hope to add to that overall product category in the near future.
But, we beg to suggest that while green is a wonderful color, there are many other colors in nature that deserve preservation and honor.
The blue of the sky with those puffy white clouds and their reflection in the waters of our oceans, lakes, and streams.
The awesome browns, oranges, and yellows of fall foliage that signify life getting ready to take a rest so it can revive itself with the burst of those brilliant spring pastels.
The holiday colors that enable us to recognize the symbols we associate with fun times, family, and friends.
Those are colors we do not want to overlook.
We need the whole visual perspective to really appreciate the life around us.
We need all aspects of how that color is seen.
We need the glint of the sun bouncing off of a piece of silver jewelry.
We need the warm brown hues of a delicious cake baked just right, like our rum cakes.
We need the beautiful colors of silk, like our classic Thai silk clothing.
We may not start a campaign to put all colors on equal footing with green, but we do want to make you aware that you should not get so carried away being green that you overlook all of the other colors in the universe and forget to stop and appreciate the beauty of a piece of teak furniture or a flower in full bloom (we can sell you're a silk orchid so that color is preserved for a very long time).
And, lest we be misunderstood, we do like green.
We like the eco-greens that nature creates in grasses, leaves, and chameleons.
We appreciate the greens that humans have devised for plastic recycling bins, bottles, and baubles.
We totally enjoy the greens of money, a must for all shoppers.
We just wanted to let you, our visitors, know that you can relax and shop online and not obsess about whether or not you are doing good for the world by going green.
So, if you are feeling blue or are red-in-the-face at that store in the mall, pay us a visit.
Our products come in a variety of colors; many of them very mood enhancing.
Look through our catalog, picture yourself glowing in the light of day while unpacking a box with something you've admired and given to yourself.
If you happen to be a "greenhorn" to online shopping, just give us a green light 'cause we are here to help you.