How to Redesign Your ECommerce Store
If you are running an ecommerce website you might come across phases where you are losing the race against your rivals. Drop in sales and traffic is the first signs to this problem. This happens when users fail to see any value addition in your online store. Merely updating products won't be of much help. You need to keep your store afresh to keep up the competitive edge. Let us take a look at some of the tips to redesign your ecommerce store.
Try a New Theme - When was the last time that you had changed the theme of your online store. If it was quite long back it is time that you try out a modern theme. If you are running the store on an old technology it is time you move on to a technology that makes your store visually attractive and interactive. Also keep a tab on the new design trends that are being adopted by other online store. You definitely won't like falling behind on the latest design trends.
Clean Up The Site Regularly - The first thing that you need to so is clean up the website. This includes cleaning the homepage, different category pages and other places where the content is interchangeable. Take out all the banners that carry old promotional ads and products which are no longer available on the site as this is quite annoying for the customers. You can also take note of the customer feedback and make changes to the site. This process needs to be undertaken on a regular basis.
Update The Store - Along with cleaning up the store you also need to update it with new set of products. This will ensure that your regular customers will see the store providing value to them. Keep updating your homepage with the products that are bestselling on your store or products on which you offer the best discounts and deals.
Rotate Promotions - You might be offering many offers on your online store. However no matter how good the promotional offer is keeping it for tool long makes your store appear stale. Thus you need to keep rotating the promotional offers regularly and become aggressive with new ideas on weekends when maximum sales take place.
Reinvent Your Cart - If you find that many customers abort your store after selecting some products there might be some issue with the cart. Make use of a modern carting solution that allows the users to add and remove products easily and also apply discount codes and vouchers. Also try offering more payment options to your customers. This will surely up the conversion rate in your site.
Take On Competition - List your top competitors and review their top offers on a weekly basis. This will give a fair idea on what attracts the customers to their stores. Try beating them in their own game by offering higher discounts, combo offers or other freebies that might make your store more attractive to the customers.
Try a New Theme - When was the last time that you had changed the theme of your online store. If it was quite long back it is time that you try out a modern theme. If you are running the store on an old technology it is time you move on to a technology that makes your store visually attractive and interactive. Also keep a tab on the new design trends that are being adopted by other online store. You definitely won't like falling behind on the latest design trends.
Clean Up The Site Regularly - The first thing that you need to so is clean up the website. This includes cleaning the homepage, different category pages and other places where the content is interchangeable. Take out all the banners that carry old promotional ads and products which are no longer available on the site as this is quite annoying for the customers. You can also take note of the customer feedback and make changes to the site. This process needs to be undertaken on a regular basis.
Update The Store - Along with cleaning up the store you also need to update it with new set of products. This will ensure that your regular customers will see the store providing value to them. Keep updating your homepage with the products that are bestselling on your store or products on which you offer the best discounts and deals.
Rotate Promotions - You might be offering many offers on your online store. However no matter how good the promotional offer is keeping it for tool long makes your store appear stale. Thus you need to keep rotating the promotional offers regularly and become aggressive with new ideas on weekends when maximum sales take place.
Reinvent Your Cart - If you find that many customers abort your store after selecting some products there might be some issue with the cart. Make use of a modern carting solution that allows the users to add and remove products easily and also apply discount codes and vouchers. Also try offering more payment options to your customers. This will surely up the conversion rate in your site.
Take On Competition - List your top competitors and review their top offers on a weekly basis. This will give a fair idea on what attracts the customers to their stores. Try beating them in their own game by offering higher discounts, combo offers or other freebies that might make your store more attractive to the customers.
