Insurance Insurance

The Internet Can Kill Your Insurance Business - Shocking Statistics

Protect yourself.
Competition has increased.
The internet has given consumers more power than ever before.
Most likely, your clients are going online to get quotes from competing insurance agents.
Instead of letting this trend kill your business you can take advantage of it.
  I'll show the quickest and easiest way to do that, but first take a look at a couple shocking statistics.
  1. Survey shows that 63% of respondents went online to get auto insurance quotes.
    Only 26% visited or called a local captive agent and 25% visited or called a local independent agent.
    (comScore 2009 online auto insurance report - multiple answers allowed)
  2. In just one month there were over 142 million searches for keywords related to insurance and over 31 million searches related to insurance quotes.
    (Google keywords-July,2009)
There is no doubt that the internet is the new "go to" resource for consumers looking to shop insurance.
  The only question is will you capitalize on this trend or risk losing out to increasing competition.
  The good news is, it's easy to take advantage of this trend.
You don't need to be an internet guru or have a large marketing budget to get fresh prospects to speak with each day.
  There are plenty of insurance lead providers that are willing to deliver these shoppers to you at a reasonable price.
These are real people who are searching online for insurance and want agents to call them.
Good insurance lead providers will match quote requests to your guidelines and deliver them in real time, within minutes of a request.
This means you get leads that are red hot.
Here are a few tips that will help you be successful when buying internet leads.
 Get real time insurance leads and respond quickly.
Internet shoppers are looking for instant gratification.
Real time internet insurance leads are delivered within minutes of the prospect's quote request.
When you respond quickly, you will have a better chance of reaching the prospect.
Stay focused on ROI.
Just like with any type of lead, not every insurance lead will become a sale, but you should stay focused on your return on investment.
Set realistic goals and make sure your lead are delivering a positive return.
Get started with free insurance leads.
Better insurance lead providers will give you free insurance leads so you can sample their service.
They know that if you make money you will buy more, so look for deals that offer you a free trail.
This will give you an idea of what to expect in terms of ROI before spending any money.
Also be sure not to commit to a contract or a minimum purchase in exchange for the free insurance leads.
This defeats the purpose of the free trial.

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