There are many tips on how to write a great article, but one of the most important article marketing tips, is how to create a great author resource box.
Your author resource box is where you get to persuade readers of your article to come to your website.
You've spent the body of the article giving your readers something of value, and now it's your turn to receive something back.
This is usually a separate area at the bottom of your article.
You need to give your readers a compelling reason in your resource box to visit your site, and one of the best ways to achieve this is by enticing them with a free gift.
The key to a compelling resource box is not to talk about yourself, but rather look at it from the reader's point of view, for the reasons why they would want to go to your site.
Contrary to what you might think, people aren't reading your article to find out more about you.
They usually have a problem they want solved and if your article can help them with that, and you manage to persuade them even further in your author resource box, then they will come to your website.
Your resource box needs to let the reader know they will find the answer to what bought them to your article in the first place, on your website.
The major advantage of the resource area is it's the one place in your article you're allowed to put links to your website.
There are many different article directories who all have differing rules, but most will allow one, if not two links back to your website.
In your author resource box you need to create a link to your website.
For the text on the link, also known as anchor text, you should try and include your keyword.
For example if your keyword was weight loss, you would say "to find out more about weight loss ...
" where weight loss is the link in your article.
So one of the best article marketing tips you need to know is to make sure you have a compelling author resource box.
Include at least one link to your website, and more if permitted by the article directory.