How to Deliver Quality Theater Seating to Consumers
A toddler only needs to touch a hot stove once to realize that they will not try it again. Many furniture retailers who sell home theater seating have yet to realize that selling inferior furniture produces an unbelievable amount of headaches not only for the consumer but the retailer as well. Why would a retailer find it tolerable to sell problematic products and afterwards deal the consequential quality problems by hiring more customer service employees and more of service technicians? In order to build a reputation as a quality furniture retailer, the definitive goal should be a perfect one-time delivery of the home theater sets that will last for years without any service problems. Below are some ways to deliver quality when selling home theater groups.
It’s important to educate the consumer properly and show them what they are purchasing. Thanks to the internet, today’s consumers are savvy shoppers since information is one click away but sometimes that’s not enough. For years, consumers have been bombarded with overhyped television or radio advertisements with low price points. The advertisements are often misleading because when the price for a leather home theater set, for example, is low, it usually entails that the theater seating may have a usable lifespan of less than two years. Not everyone can purchase the best so it is the job of the retailer to sell the best that a customer can afford. An automotive dealer is not going to start the sale process with the used cars and the retailer shouldn’t do the same with inferior home theater groups.
Empower the consumer by teaching basic stain prevention and spill protection. Leather is much easier to care for than fabric. Teach them the basics on leather maintenance and cleaning so that they can keep their leather theater seating looking shiny and new. Regular vacuuming of the theater seating is highly recommended. Teach them to vacuum at least once a month for regular maintenance but at least once a week if children and/or pets are in the equation. A conditioner that is especially formulated for leather should see that theater seating unit at least once or twice a year. Teach the consumers about stain-resistant performance fabrics like microfibers as well.
Hire professional furniture people not just order takers. The sales representatives should know about optional bass shakers that are offered in select theater seats. They should also know the basic leather terminology like bonded leather, leather-match, fully-aniline leather, semi-aniline leather, protected leather, etc. and what they actually mean. Smaller, specialty furniture stores rely on the products they sell and their reputation for their very existence, while big box furniture stores appeal to a wide spectrum of consumers. Therefore, selling and promoting better quality goods with professional sales representatives will help the customer choose a better product, which means fewer service calls as well as more repeat business.
When it comes to selling quality home theater seating [http://www.squidoo.com/the-perfect-home-theater-seating], service should be something before the sale and not after the sale. So, hire the correct sales team, educate the customer about what he or she is purchasing, and teach the customers about stain prevention.
It’s important to educate the consumer properly and show them what they are purchasing. Thanks to the internet, today’s consumers are savvy shoppers since information is one click away but sometimes that’s not enough. For years, consumers have been bombarded with overhyped television or radio advertisements with low price points. The advertisements are often misleading because when the price for a leather home theater set, for example, is low, it usually entails that the theater seating may have a usable lifespan of less than two years. Not everyone can purchase the best so it is the job of the retailer to sell the best that a customer can afford. An automotive dealer is not going to start the sale process with the used cars and the retailer shouldn’t do the same with inferior home theater groups.
Empower the consumer by teaching basic stain prevention and spill protection. Leather is much easier to care for than fabric. Teach them the basics on leather maintenance and cleaning so that they can keep their leather theater seating looking shiny and new. Regular vacuuming of the theater seating is highly recommended. Teach them to vacuum at least once a month for regular maintenance but at least once a week if children and/or pets are in the equation. A conditioner that is especially formulated for leather should see that theater seating unit at least once or twice a year. Teach the consumers about stain-resistant performance fabrics like microfibers as well.
Hire professional furniture people not just order takers. The sales representatives should know about optional bass shakers that are offered in select theater seats. They should also know the basic leather terminology like bonded leather, leather-match, fully-aniline leather, semi-aniline leather, protected leather, etc. and what they actually mean. Smaller, specialty furniture stores rely on the products they sell and their reputation for their very existence, while big box furniture stores appeal to a wide spectrum of consumers. Therefore, selling and promoting better quality goods with professional sales representatives will help the customer choose a better product, which means fewer service calls as well as more repeat business.
When it comes to selling quality home theater seating [http://www.squidoo.com/the-perfect-home-theater-seating], service should be something before the sale and not after the sale. So, hire the correct sales team, educate the customer about what he or she is purchasing, and teach the customers about stain prevention.
