Flying Custom Billboards Over the Nascar Race Circuit
Ever since the 9/11 terrorist attacks on the World Trade Center, a set of restrictions have been put in place by the government. These laws restrict airplanes from flying within 15 miles of downtown Washington, D.C., over New York City and over sporting events with approximate audiences over 30,000. That being said sporting events are the best venues for aerial advertising.
Sporting events like the NASCAR, NCAA or the NFL draw a huge crowd with an expected attendance of over 50,000 people per race. But the laws have an exception. The restriction operates only when the sporting event is in progress. Other than that airplanes can fly over these race-tracks and events without any legal issues. Needless to say, any sporting event is a great place for aerial banner advertising.
The NASCAR sporting event boasts of audiences over 50,000 and up to 180,000 for every race conducted. The projected cost return for an aerial banner is a jaw-dropping 50 cents per thousand of prospects. Very few forms of advertising can beat this.
And on the Saturday Busch Series the planes can fly while the race is going on.
No other form of advertisements can match the cost-effectiveness of aerial advertising services. Comparing online advertisement for the same, we can see the utility of aerial advertising. Setting up an online ad, one should keep in mind the different rates of it, which can range from CPM, to CPC (cost per click) to CPV (cost per view). Online ads maybe appealing but the hidden costs are more than in any other form of marketing. Coupled with the fact that online ads are subject to ad-fatigues and tend to wear out quicker than other ad media and it has to be refreshed more often which increases the overhead expenses. Television and radio ads are obviously much more accessible and much more expensive. Compare that to a company's message being towed behind a small airplane, in the clear blue sky, over thousands of watchful eyes on a NASCAR race day.
In a research conducted by aerial advertising companies, it has been found that 30 minutes after a mere 17 seconds flight, 88% people remember seeing the banner go by, 79% could maintain information of the product or service being advertised and 67% retained at least half the message from the ad. That is an incredible value for money. But when that same company orders for an aerial ad over a NASCAR race, you can work out for yourself the exposure the company will get out of it. Indeed, if the initiative behind advertising of any kind is to get across your message or promote your products or services to thousands of prospective customers, at the lowest costs possible, aerial advertising fits the bill completely.
Sporting events like the NASCAR, NCAA or the NFL draw a huge crowd with an expected attendance of over 50,000 people per race. But the laws have an exception. The restriction operates only when the sporting event is in progress. Other than that airplanes can fly over these race-tracks and events without any legal issues. Needless to say, any sporting event is a great place for aerial banner advertising.
The NASCAR sporting event boasts of audiences over 50,000 and up to 180,000 for every race conducted. The projected cost return for an aerial banner is a jaw-dropping 50 cents per thousand of prospects. Very few forms of advertising can beat this.
And on the Saturday Busch Series the planes can fly while the race is going on.
No other form of advertisements can match the cost-effectiveness of aerial advertising services. Comparing online advertisement for the same, we can see the utility of aerial advertising. Setting up an online ad, one should keep in mind the different rates of it, which can range from CPM, to CPC (cost per click) to CPV (cost per view). Online ads maybe appealing but the hidden costs are more than in any other form of marketing. Coupled with the fact that online ads are subject to ad-fatigues and tend to wear out quicker than other ad media and it has to be refreshed more often which increases the overhead expenses. Television and radio ads are obviously much more accessible and much more expensive. Compare that to a company's message being towed behind a small airplane, in the clear blue sky, over thousands of watchful eyes on a NASCAR race day.
In a research conducted by aerial advertising companies, it has been found that 30 minutes after a mere 17 seconds flight, 88% people remember seeing the banner go by, 79% could maintain information of the product or service being advertised and 67% retained at least half the message from the ad. That is an incredible value for money. But when that same company orders for an aerial ad over a NASCAR race, you can work out for yourself the exposure the company will get out of it. Indeed, if the initiative behind advertising of any kind is to get across your message or promote your products or services to thousands of prospective customers, at the lowest costs possible, aerial advertising fits the bill completely.
