How Can I Market My Storage Business Effectively to Apartment Complexes?
- Advertising in online classified listings is one method of marketing to tenants of apartment complexes. To attract tenants, ask existing clients who are apartment tenants what they like about your storage business and incorporate that into your marketing message in your online caption. An example of a caption could be: "Well-lit storage facility less than a mile from five apartment complexes."
- The apartment complexes you are targeting may have their own websites and may be seeking informative material. If you contact a manager of an apartment complex, she may be interested in advertising your storage business and, if you ask, you may be able to market your business further by running an informative article with tenant testimonials on her website. As the manager of a local apartment complex becomes familiar with your storage service, she may make a recommendation to a tenant of the apartment complex.
- Before a tenant moves in or out of an apartment complex, she may contact a moving company and have a need for storage. Developing a strategic marketing alliance with a top moving company may be a source of ongoing referrals for your storage business. A strategic alliance may make both businesses more marketable by leveraging each other's strengths and adding the services of both moving and storage to prime functions.
- Business listings rank first in online search engines. When an apartment complex tenant looks for a storage business, if you market your business by listing it with the top local business listings of the major search engines, you could be the first one she finds and contacts.
