Should You Outsource Info Product Creation?
We're always looking for shortcuts and one thing that often crosses people's minds when they think about creating an info product is outsourcing the process.
Outsourcing means paying other people to do some or all of the work involved in the creation of your info product.
Which can be a scary thought until you think about it.
After all, you probably don't generate your own electricity, manufacture your mobile phone or clean all the streets you drive down.
All that work is outsourced.
And you can do the same with some or all of your new info product.
At the moment, I personally don't outsource much of my product creation but I will use other people to do things like create graphics if I think those will help sell my new product.
I'll also outsource things such as handling my autoresponder email follow-ups because specialist companies like Aweber have the upper hand in doing that kind of thing.
But for the main product creation, I'm personally happier if I am in control of the process.
You need to decide which - if any parts - of your info product creation you want to outsource.
The main components are:
Research can be useful to outsource if you don't know much about the subject.
This can happen with internet marketers who often like to promote products in different niches and decide to create their own info product once their tests show that there is demand.
Just make sure that your researcher knows the subject better than you do! Whilst you might strike lucky on a site like Fiverr, you're more likely to get good quality research on a site like Guru.
Writing or recording your info product is something that a lot of people outsource.
Ghost writers are responsible for a large number of books "written" by celebrities.
Whether or not you should outsource this part of the process depends on how much free time you've got to create your info product, your personal preference about writing or recording and, of course, the cash available.
Sales letters are often said to be best left to professionals.
So, again, they tend to be outsourced on a regular basis.
The top copywriters charge a fee to create a sales letter for you and then can also charge a royalty - historically this was a charge per unit mailed, nowadays it's just as likely to be a royalty per product sold.
You won't know ahead of time whether or not the sales letter is worth the price you're being charged but you will know that (once you get above the cheaper copywriters) it stands a better chance of working.
Promotion of your new info product is another thing that people outsource.
Of all the different options, this is probably the one I use the most.
Affiliates operate as commission only sales people and when an affiliate with a good, responsive, email list gets behind your new info product it can make a major difference to the sales that you get.
And, of course, you can outsource the task of finding potential affiliates if you want to!
Outsourcing means paying other people to do some or all of the work involved in the creation of your info product.
Which can be a scary thought until you think about it.
After all, you probably don't generate your own electricity, manufacture your mobile phone or clean all the streets you drive down.
All that work is outsourced.
And you can do the same with some or all of your new info product.
At the moment, I personally don't outsource much of my product creation but I will use other people to do things like create graphics if I think those will help sell my new product.
I'll also outsource things such as handling my autoresponder email follow-ups because specialist companies like Aweber have the upper hand in doing that kind of thing.
But for the main product creation, I'm personally happier if I am in control of the process.
You need to decide which - if any parts - of your info product creation you want to outsource.
The main components are:
- Research
- Writing/recording
- Sales letters including graphics
- Promotion including finding affiliates
Research can be useful to outsource if you don't know much about the subject.
This can happen with internet marketers who often like to promote products in different niches and decide to create their own info product once their tests show that there is demand.
Just make sure that your researcher knows the subject better than you do! Whilst you might strike lucky on a site like Fiverr, you're more likely to get good quality research on a site like Guru.
Writing or recording your info product is something that a lot of people outsource.
Ghost writers are responsible for a large number of books "written" by celebrities.
Whether or not you should outsource this part of the process depends on how much free time you've got to create your info product, your personal preference about writing or recording and, of course, the cash available.
Sales letters are often said to be best left to professionals.
So, again, they tend to be outsourced on a regular basis.
The top copywriters charge a fee to create a sales letter for you and then can also charge a royalty - historically this was a charge per unit mailed, nowadays it's just as likely to be a royalty per product sold.
You won't know ahead of time whether or not the sales letter is worth the price you're being charged but you will know that (once you get above the cheaper copywriters) it stands a better chance of working.
Promotion of your new info product is another thing that people outsource.
Of all the different options, this is probably the one I use the most.
Affiliates operate as commission only sales people and when an affiliate with a good, responsive, email list gets behind your new info product it can make a major difference to the sales that you get.
And, of course, you can outsource the task of finding potential affiliates if you want to!
