Marketing Help
Online article marketing is a lot different from telephone marketing.
Still, some of their similarities might help you understand them better.
Let's compare and contrast the two forms of marketing to better understand both of them.
When you write an article for the purpose of article marketing, you are trying to grab the attention of the reader.
The reader will in turn press a button to visit your homepage.
When you are telephone marketing you try to interest the listener to the point where they buy the product.
It's a lot harder to sell someone something than to bring them to a Web site.
Still, a good online article will do both.
If the article is written well enough, the reader will be sold before they click on the button.
If a telemarketer is smooth enough, they can sell to the person on the other line.
Both of these methods involve forming a connection with the other party.
When you are selling over the phone, you try to make a personal connection with the person.
You do this through your tone of voice and what you say.
Your tone while writing an article is very important as well.
If I were to write this whole article in all caps you would read it very differently.
It might give you a headache.
If I wrote it in all lowercase letters then you would read it in another way.
You might think I was a poet or a child.
Instead, I am trying to be as grammatically correct as possible.
I hope this will fool you into thinking I'm intelligent.
When you are a telemarketer people want to hang up.
They are always looking for an excuse to end the conversation.
You have to keep them on the line until you make your sale.
Most people are too polite to just hang up on you, so you keep the conversation going.
Article marketing is different.
You can't pressure a person into reading your article.
They feel no responsibility to read what you have to say.
That is why you have to interest them.
They have to want to read what you say.
You are far less of a bully in your writing than you are with your words.
In telemarketing when you make your sale you're finished.
If you keep on talking to the person, then you are wasting your time.
You never know when you've convinced your reader.
You aren't there while they are reading.
You just have to keep on going until you've made your point.
Hopefully the point will be clear enough.
A confused reader might not become a customer.
Imagine reading your article from their standpoint.
If you are confused, then explain that part over again.
Online article marketing and telemarketing have some similarities.
They are also very different from one another.
Hopefully you learned a little about online marketing through this article.
Remember, people will only read as long as they are interested.
If you didn't make it to this sentence, then I have failed.
Still, some of their similarities might help you understand them better.
Let's compare and contrast the two forms of marketing to better understand both of them.
When you write an article for the purpose of article marketing, you are trying to grab the attention of the reader.
The reader will in turn press a button to visit your homepage.
When you are telephone marketing you try to interest the listener to the point where they buy the product.
It's a lot harder to sell someone something than to bring them to a Web site.
Still, a good online article will do both.
If the article is written well enough, the reader will be sold before they click on the button.
If a telemarketer is smooth enough, they can sell to the person on the other line.
Both of these methods involve forming a connection with the other party.
When you are selling over the phone, you try to make a personal connection with the person.
You do this through your tone of voice and what you say.
Your tone while writing an article is very important as well.
If I were to write this whole article in all caps you would read it very differently.
It might give you a headache.
If I wrote it in all lowercase letters then you would read it in another way.
You might think I was a poet or a child.
Instead, I am trying to be as grammatically correct as possible.
I hope this will fool you into thinking I'm intelligent.
When you are a telemarketer people want to hang up.
They are always looking for an excuse to end the conversation.
You have to keep them on the line until you make your sale.
Most people are too polite to just hang up on you, so you keep the conversation going.
Article marketing is different.
You can't pressure a person into reading your article.
They feel no responsibility to read what you have to say.
That is why you have to interest them.
They have to want to read what you say.
You are far less of a bully in your writing than you are with your words.
In telemarketing when you make your sale you're finished.
If you keep on talking to the person, then you are wasting your time.
You never know when you've convinced your reader.
You aren't there while they are reading.
You just have to keep on going until you've made your point.
Hopefully the point will be clear enough.
A confused reader might not become a customer.
Imagine reading your article from their standpoint.
If you are confused, then explain that part over again.
Online article marketing and telemarketing have some similarities.
They are also very different from one another.
Hopefully you learned a little about online marketing through this article.
Remember, people will only read as long as they are interested.
If you didn't make it to this sentence, then I have failed.
