Eye-Catching Trade Show Displays Bring Customers to You
Exhibiting your business at local trade shows and conferences is a great way to market your company and connect with customers and strategic partners. Having an eye-catching and attractive trade show booth design can boost engagement with potential clients, build your brand recognition, and make your business stand out among competitors. To achieve a quality booth design that is both professional and attractive requires working with expert designers who can build custom displays specifically geared towards your target audience.
All About Design
Trade shows typically follow the same format: all of the exhibitors are assigned to an area and allowed to set up their display. Smaller companies may put out a banner, some literature and maybe a backdrop or sign. For visitors, the booths can start to blend together. But companies who are willing to step up the game may consider a second booth – or even a 20' x 20' island configuration. Bold, eye-catching design paired with a unique set up will garner more attention and foster visitor engagement. It is very important to work with designers who are experienced at creating custom displays that will showcase your business and maximize your ROI.
Basic Elements to Make Your Booth Stand Out
Branding: Make sure your company name, logo and colors are visible and repeated on your booth. You want people to remember exactly who you are, and dimensional branding can set you apart.
Convey a Message: Communicate your tagline to get your company's message across to a wide audience – and own it. Visitors should be able to glance at your booth and immediately recognize what type of business you are.
Powerful Graphics: Using unique and interesting graphics is an easy way to set your company apart. The graphic industry is changing rapidly, working in LED lighting, interactive technology, video, and dimensional branding in creative solutions that are often more cost-efficient than you might think.
An ideal display should engage people to stop in and learn more about your company. A well-designed booth reflects your company's personality and creates a strong impression of professionalism. However, as most companies do not have in-house designers or fabricators capable of making large-scale displays and booths, working with professionals will give you better results.
Companies like Imagecraft Exhibits in Austin, Texas have teams of experts who will manage your entire project from start to finish. They will work with you to design your booth, incorporate your branded message, and develop creative solutions for making your display noticeable. Imagecraft offers custom and rental booths, large-scale images and graphics, and high-quality craftsmanship, as well as portable, easily installed pop-up booths.
Before your business' next marketing event, consult a professional trade show booth designer. Having a standout booth and connecting visitors will leave a lasting impression, increase your company's name recognition and bring more people to your business.
All About Design
Trade shows typically follow the same format: all of the exhibitors are assigned to an area and allowed to set up their display. Smaller companies may put out a banner, some literature and maybe a backdrop or sign. For visitors, the booths can start to blend together. But companies who are willing to step up the game may consider a second booth – or even a 20' x 20' island configuration. Bold, eye-catching design paired with a unique set up will garner more attention and foster visitor engagement. It is very important to work with designers who are experienced at creating custom displays that will showcase your business and maximize your ROI.
Basic Elements to Make Your Booth Stand Out
Branding: Make sure your company name, logo and colors are visible and repeated on your booth. You want people to remember exactly who you are, and dimensional branding can set you apart.
Convey a Message: Communicate your tagline to get your company's message across to a wide audience – and own it. Visitors should be able to glance at your booth and immediately recognize what type of business you are.
Powerful Graphics: Using unique and interesting graphics is an easy way to set your company apart. The graphic industry is changing rapidly, working in LED lighting, interactive technology, video, and dimensional branding in creative solutions that are often more cost-efficient than you might think.
An ideal display should engage people to stop in and learn more about your company. A well-designed booth reflects your company's personality and creates a strong impression of professionalism. However, as most companies do not have in-house designers or fabricators capable of making large-scale displays and booths, working with professionals will give you better results.
Companies like Imagecraft Exhibits in Austin, Texas have teams of experts who will manage your entire project from start to finish. They will work with you to design your booth, incorporate your branded message, and develop creative solutions for making your display noticeable. Imagecraft offers custom and rental booths, large-scale images and graphics, and high-quality craftsmanship, as well as portable, easily installed pop-up booths.
Before your business' next marketing event, consult a professional trade show booth designer. Having a standout booth and connecting visitors will leave a lasting impression, increase your company's name recognition and bring more people to your business.
