In the past it was relatively simple to describe sustainable development; as a means of improving our quality of life, in the supportive eco-system we had become so familiar with.
There was no consideration given to the possibility that every single second of human population of the planet, added to the erosion of the environment.
Today, the scenario has changed significantly, as reality replaces complacency with the growing knowledge and awareness of how we are abusing our atmosphere, with chemicals and other types of pollutants, which supposedly make our lives cleaner, germ free and perfect! The concept of sustainability has developed to the extent that it now includes environmental, as well as economic and social balances.
Among the many and varied population groups, there is a growing recognition that these factors must be taken into account, as the inter-action between those influences force changes in our traditional habits.
Cleanliness and influences For many people, the everyday action of cleaning their homes and businesses has taken on a new perspective.
Eco-awareness and how they can make a difference have inspired new and natural resourced technologies and consumables.
It has created positive enterprises, with long-term environmental-friendly ambitions and marketplaces, for natural foods and products used in the maintenance of homes and businesses.
It is also a means of community development, with structured marketing plans that can help them with future, healthy growth.
Cleanliness is an essential part of our atmosphere and living environment, but the use of harsh and environmental damaging chemicals have created an atmosphere in which we are exposed to and inhale, aggravating pollutants.
It is a situation that according to various researches has produced a home environment, which in many cases has significantly more potential health hazards, than outdoors.
Profit and protection Business is about making profit and the production of chemicals for many and varied applications under the guise of maintaining our wellbeing became the accepted norm.
It has created an environment in which no home is complete without the usual range of detergents and cleaning agents.
They are used irrespective of whether they expose children or sufferers of respiratory and allergy ailments, to aggravating air pollutants! It has now become widely recognized that the creation of profit and the protection of the environment must combine, as the atmosphere in which we survive cannot be protected by just dedicated conservation.
Natural agents must be an automatic choice for homeowners, in maintaining their prized investments.
They will not only provide a clean and odor free user-friendly, atmosphere, but help in providing their families with future health and wellbeing.