Membership Website - Take 5 Simple Steps to a Profitable Site
1.
Select your specialty.
You must select a specialty that serves a hungry motivated market with a problem or goal that requires consistent attention to deal with.
Make sure that your specialty within this niche is specific enough that by focusing on it you will have a competitive advantage when serving your clients.
Think of it as taking a small slice out of a big hot market and then customizing all of your services to that niche, even if your general services would really work for anyone.
2.
Attract new prospects.
One of the trickiest parts of creating a profitable membership website is selecting a marketing method and dedicating the time and energy to it to make it work for you.
There are a plethora of online and offline marketing methods available and you will undoubtedly be "introduced" to a new one regularly.
It is tempting to try to dabble with several at a time to see what works out, but because most of the strategies require a significant amount of time and/or money in order to make them work, this can be a big mistake.
You are better off to spend some time researching the marketing methods available and finding one that not only suits your niche but also makes reasonable demands of your money, time and talents.
3.
Create a blueprint for your personal reference.
This step is only necessary if you are selling information, it is not needed for software based businesses Take the time to take inventory of all of your intellectual material by writing down an outline of all of the steps your typical client would have to take to get from where they are, to where they want to be.
Make sure to include everything.
Then once you are done you can begin filling in each "chapter" of this manual.
It is not necessary to finish the entire thing at once, but having the outline completed will keep you aware of all the different topics you have to work with for creating marketing material, different information products and of course content for your membership website.
4.
Create an entry-level product Take one small portion of your blueprint and create an entry-level information product for your business.
This will be a great way for your prospects to "try you out" if they are not ready to make the commitment to sign up for the membership website.
5.
Build & promote your membership website Now you are finally ready to create your membership website.
Depending on your time/money situation and the complexity of what you are looking for, you may choose to outsource the website development or you can choose to pick up a membership template by a variety of online companies.
Once you have chosen your method you can start uploading the content that you created for your blueprint to fill the site.
At this time I would focus on getting text explanations on the site and then later you can add audio and video supplements to make it more user friendly.
When your site is completed you can begin promoting it to the clients who have purchased your entry-level products and the list of prospects you have generated from your marketing.
Select your specialty.
You must select a specialty that serves a hungry motivated market with a problem or goal that requires consistent attention to deal with.
Make sure that your specialty within this niche is specific enough that by focusing on it you will have a competitive advantage when serving your clients.
Think of it as taking a small slice out of a big hot market and then customizing all of your services to that niche, even if your general services would really work for anyone.
2.
Attract new prospects.
One of the trickiest parts of creating a profitable membership website is selecting a marketing method and dedicating the time and energy to it to make it work for you.
There are a plethora of online and offline marketing methods available and you will undoubtedly be "introduced" to a new one regularly.
It is tempting to try to dabble with several at a time to see what works out, but because most of the strategies require a significant amount of time and/or money in order to make them work, this can be a big mistake.
You are better off to spend some time researching the marketing methods available and finding one that not only suits your niche but also makes reasonable demands of your money, time and talents.
3.
Create a blueprint for your personal reference.
This step is only necessary if you are selling information, it is not needed for software based businesses Take the time to take inventory of all of your intellectual material by writing down an outline of all of the steps your typical client would have to take to get from where they are, to where they want to be.
Make sure to include everything.
Then once you are done you can begin filling in each "chapter" of this manual.
It is not necessary to finish the entire thing at once, but having the outline completed will keep you aware of all the different topics you have to work with for creating marketing material, different information products and of course content for your membership website.
4.
Create an entry-level product Take one small portion of your blueprint and create an entry-level information product for your business.
This will be a great way for your prospects to "try you out" if they are not ready to make the commitment to sign up for the membership website.
5.
Build & promote your membership website Now you are finally ready to create your membership website.
Depending on your time/money situation and the complexity of what you are looking for, you may choose to outsource the website development or you can choose to pick up a membership template by a variety of online companies.
Once you have chosen your method you can start uploading the content that you created for your blueprint to fill the site.
At this time I would focus on getting text explanations on the site and then later you can add audio and video supplements to make it more user friendly.
When your site is completed you can begin promoting it to the clients who have purchased your entry-level products and the list of prospects you have generated from your marketing.
