We are surrounded by mobile phones almost every where. They are used for various reasons such as for emergency purposes, to keep in touch with family members and to carry out business activities. According to the current situation many people are now carrying more than one mobile with them for personal or business use. Mobiles are turned in to smart gadgets, now almost every one who can afford a mobile have a smart phone with latest multimedia features. Although it all depends upon the types of mobiles which kind of multimedia and other applications they can support. From business point of view mobile phones have created a revolution by introducing mobile conferencing and internet facility with compatible features to mobile application.

Now businesses are doing advertising through text messaging services by using mobile application compatibility software. This new trend has grabbed a huge market of almost billion users. Mobile users are very likely to increase in number in the upcoming years. According to reliable sources millions of new mobile users subscribe each year. After the revolution of Iphone, people are moving towards devices having Iphone similar features if they cannot afford an Iphone. Internet is the main feature which attracts customers to this type of mobile sets. Due to this emerging trend internet usage through mobile devices has greatly increased. People are spending more time over the internet through mobile devices.

The majority of the world is shifting towards handy and wireless technology and with it naturally use of mobile web due to smart phones has also increased. About 1.7 billion mobile users will be using the internet by the year 2013 through their mobile phones or other mobile devices. Even though there are people who are still accessing the internet through desktop PCs or their laptops but the use of internet through mobile devices is leaving behind even laptop users as well. Mobile usage for internet is extended beyond from over the age of 35 to teens and young adults. It is no more a novelty for most of the consumers to access internet through their handheld devices.

It is obvious that now majority people prefer their handheld device to search for information over the internet. But there are complications while accessing a website from a mobile device, it requires some application compatibility features to completely view the web page with mobile friendly designing. A normal website is not capable to fill this communication gap. Here comes the concept of mobile websites. A mobile website is designed to be compatible with mobile applications which are different according to variety of device models and software versions. This new trend has established its roots and now almost every entrepreneur in the international market is developing a separate department to manage and update a mobile website or they hire a Mobile Web Development team for this purpose.

In order to take benefit from this new trend businesses have to optimize their business website for mobile usage. This reality can not be denied that mobile is the next big thing, it is up to you either you accept this change or just left behind, wasting your potential business. Mobile website design is an important feature you should consider while optimizing your website because most of the guests are attracted towards the design of the website which is more friendly and attractive according to their mobile device. A well designed website for mobile is easy to load and text is visible clearly to the user while a standard website needed to scroll up, down, left, right and many of them don't show text in readable size on the mobile set.

Summing it up, you should optimize your mobile website in order to make it successful by following some tips such as easy to navigate, easily accessible, thumb friendly, uses mobile site redirects and designed for clear visibility.