Is Mobile Social Gaming Really Here to Stay?
Question: Is Mobile Social Gaming Really Here to Stay?
Mobile social gaming has suddenly skyrocketed in popularity, over the last couple of years. There continues to be tremendous growth in this industry, resulting in a massive inflow of investor money being put into social networks and social gaming. However, industry analysts are sceptical about this sudden spurt and think that this system might eventually break down entirely.
So will mobile social gaming become the future of mobile?
Answer:
Yes, indeed!
With the advent of various operating systems and significant rise in the number of smartphone users today, there is but naturally a proportionate increase in the number of companies developing games for these mobile systems.
While these companies are much smaller than those such as Playfish or Zynga, which is currently ruling Facebook, they are also growing at an amazingly rapid rate. In fact, many of these companies even have the choice of developing mobile games for Facebook or for popular smartphone brands like the iPhone, but prefer to continue working independently instead.
The reason for this is simple – their revenues are substantial enough to justify their investment as independent game developers. Mobile social gamers, it it seen, spend over 30 minutes per day on an average. This makes for a good profit for the mobile game developer. This is especially the case if the mobile gaming app is a paid one.
Of course, the fact also remains that the number of smartphone users is far lesser than the current number of Facebook users, which is well over 400,000,000.
Yet, the future of gaming is certainly mobile and it is expected that, in the next 3-4 years, the number of mobile gaming users will actually overtake traditional online gamers.
There is one more thing of import here. Those living in developing countries with huge populations, it is seen, use mobile phones and other mobile devices more frequently than PCs. This trend, it is expected, will create a boom for the industry in general and for the mobile gaming industry in particular.
Mobile apps are now being standardized across multiple platforms. This trend will eventually result in more gaming apps reaching the various smartphone types, which of course implies more customers and more revenue for the mobile social game developers.
In conclusion, mobile social gaming is truly coming of age and there is every possibility that this industry is all set to boom in the coming few years.
