Cream Off Your Choices While Choosing Promotional Items
Promotional items first came into use in the 18th century when George Washington used promotional buttons for his presidential elections and since then these items have become an integral part of any marketing campaign.
Choosing the apposite promotional product can be an extremely daunting task but if you know what you want and are able to cream off your choices, you can convert it into an unproblematic assignment.
Therefore, I have compiled a list of tips that will simplify the 'item choosing procedure' within minutes.
·Who is your target? Before you purchase a promotional product, you will have to choose a target segment and analyze their demographics; for instance age, income, etc so that your giveaway will not turn out to be something that is useless to the recipient and remains hidden in the wardrobe.
·What will your brand image be? A logo is not just an identification mark; it also represents the image of the brand.
For instance, a silly and funny logo will probably covey that the product is for children or youngsters whereas a serious and functional logo will communicate that the product is not related to fun in anyway.
The colour you choose for your logo will also put across a subtle message about your brand and organization.
·What is your budget bracket? Once you have determined your target market, you can fix your budget depending upon how much you can spend on each piece.
For instance, if you are targeting the high-heeled, you will need something elegant with high quality and such products will obviously be accompanied by a high price tag; on the other hand, if your aim is to hand out plenty of giveaways, then a stylish and economical giveaway will be apt for you.
·Who will catch a glimpse of the product? Is your promotional giveaway meant for homes or for office use? The answer to this question is also responsible for choosing the appropriate giveaway.
For instance, a fridge magnet is more suitable for homes whereas a card holder is better off in offices; but if a card holder is given away by a FMCG to a business organization, it will be a waste; on the other hand, if a fridge magnet is given away by the same company to a homemaker, it create more impact and generate higher visibility.
·What are your competitors giving away? You just bought in bulk 3D fridge magnets to giveaway to your existing and potential customers, but soon find out that your competitor has already distributed them and you were left behind.
Now, even if you give them away your customers wouldn't display them since they have already got one.
Therefore, analyzing your competitor's giveaway is also essential.
In a nutshell, if you are using promotional gifts, market research is the key to your success's lock.
Choosing the apposite promotional product can be an extremely daunting task but if you know what you want and are able to cream off your choices, you can convert it into an unproblematic assignment.
Therefore, I have compiled a list of tips that will simplify the 'item choosing procedure' within minutes.
·Who is your target? Before you purchase a promotional product, you will have to choose a target segment and analyze their demographics; for instance age, income, etc so that your giveaway will not turn out to be something that is useless to the recipient and remains hidden in the wardrobe.
·What will your brand image be? A logo is not just an identification mark; it also represents the image of the brand.
For instance, a silly and funny logo will probably covey that the product is for children or youngsters whereas a serious and functional logo will communicate that the product is not related to fun in anyway.
The colour you choose for your logo will also put across a subtle message about your brand and organization.
·What is your budget bracket? Once you have determined your target market, you can fix your budget depending upon how much you can spend on each piece.
For instance, if you are targeting the high-heeled, you will need something elegant with high quality and such products will obviously be accompanied by a high price tag; on the other hand, if your aim is to hand out plenty of giveaways, then a stylish and economical giveaway will be apt for you.
·Who will catch a glimpse of the product? Is your promotional giveaway meant for homes or for office use? The answer to this question is also responsible for choosing the appropriate giveaway.
For instance, a fridge magnet is more suitable for homes whereas a card holder is better off in offices; but if a card holder is given away by a FMCG to a business organization, it will be a waste; on the other hand, if a fridge magnet is given away by the same company to a homemaker, it create more impact and generate higher visibility.
·What are your competitors giving away? You just bought in bulk 3D fridge magnets to giveaway to your existing and potential customers, but soon find out that your competitor has already distributed them and you were left behind.
Now, even if you give them away your customers wouldn't display them since they have already got one.
Therefore, analyzing your competitor's giveaway is also essential.
In a nutshell, if you are using promotional gifts, market research is the key to your success's lock.
