Copywriting Secrets Part 1 - Five Proven Techniques That Force Your Readers To Buy
Words are powerful things. For example, just by changing one word in an advertisement I have seen clickthrough rates increase by 500% or more overnight. Copywriting is a skill that you will want to practice on a daily basis and test out continually. It sounds like a daunting task at first but super affiliates have been making it much easier by employing some of the simple and powerful copywriting techniques below.
1) The Positive Experience Technique
I list this first because when you sit down to craft any advertisement or start copywriting for a new product offering, you must always provide your reader with a positive experience. Put yourself in a positive place before you even start. It helps to think of the last "perfect" day you experienced or glance at a picture that really moves you before you begin writing. Copywriting is no more than creating the optimal emotional landscape for your readers. While educating your readers and providing them with helpful information, throw in a few jokes. A smile or a good laugh does wonders for sales!
2) The Storyboard Technique
Tell a story. This is especially effective when your story is starting off the sales letter or advertisement. People are drawn in by stories and if it is compelling, they will forget they are being sold to. This copywriting technique is as old as the trade itself, but it should never be forgotten.
3) The Question Technique
Ask questions of your readers. Get them involved so they feel as if they are a part of the actual process. There is no quicker way to get your reader involved with the material than to ask them a question. They will have no choice but to answer it in their head. This copywriting technique is the most powerful way I know to lead your reader to specific action. Use questions to lead your readers to the answers you would like to provide to them. Doing this from start to finish is incredibly powerful.
4) The Common Ground Technique
No matter what it is you are selling it is important to let your reader know that you understand their position. They are reading your information because they ware interested. They are looking for a solution to a problem or an answer to a question, so put yourself in their position for a minute. Wouldn't you like to know that the person behind the text understands you? Let your readers know that you understand them and that you found the solution to their problem and wish to share it with them as well. As you practice your copywriting skills always remember you are in the business of providing solutions.
5) The Credibility Technique
It is important to use words that are familiar to your target audience. You can also set yourself apart from other affiliates by using a few technical terms that your readers may not understand, but that you can explain in a really simple way. This copywriting technique builds your credibility in the readers mind and will give you an edge over other affiliates if employed correctly. You are appearing helpful and you are also showing that you are an expert in the subject matter at hand.
These 5 copywriting techniques are general suggestions, and all of them can be expanded upon and fine tuned. The next time you read a sales letter for an affiliate product you wish to promote, look for these 5 techniques. If the product is a hot seller you can bet that the copywriting contains many of these elements, if not all.
1) The Positive Experience Technique
I list this first because when you sit down to craft any advertisement or start copywriting for a new product offering, you must always provide your reader with a positive experience. Put yourself in a positive place before you even start. It helps to think of the last "perfect" day you experienced or glance at a picture that really moves you before you begin writing. Copywriting is no more than creating the optimal emotional landscape for your readers. While educating your readers and providing them with helpful information, throw in a few jokes. A smile or a good laugh does wonders for sales!
2) The Storyboard Technique
Tell a story. This is especially effective when your story is starting off the sales letter or advertisement. People are drawn in by stories and if it is compelling, they will forget they are being sold to. This copywriting technique is as old as the trade itself, but it should never be forgotten.
3) The Question Technique
Ask questions of your readers. Get them involved so they feel as if they are a part of the actual process. There is no quicker way to get your reader involved with the material than to ask them a question. They will have no choice but to answer it in their head. This copywriting technique is the most powerful way I know to lead your reader to specific action. Use questions to lead your readers to the answers you would like to provide to them. Doing this from start to finish is incredibly powerful.
4) The Common Ground Technique
No matter what it is you are selling it is important to let your reader know that you understand their position. They are reading your information because they ware interested. They are looking for a solution to a problem or an answer to a question, so put yourself in their position for a minute. Wouldn't you like to know that the person behind the text understands you? Let your readers know that you understand them and that you found the solution to their problem and wish to share it with them as well. As you practice your copywriting skills always remember you are in the business of providing solutions.
5) The Credibility Technique
It is important to use words that are familiar to your target audience. You can also set yourself apart from other affiliates by using a few technical terms that your readers may not understand, but that you can explain in a really simple way. This copywriting technique builds your credibility in the readers mind and will give you an edge over other affiliates if employed correctly. You are appearing helpful and you are also showing that you are an expert in the subject matter at hand.
These 5 copywriting techniques are general suggestions, and all of them can be expanded upon and fine tuned. The next time you read a sales letter for an affiliate product you wish to promote, look for these 5 techniques. If the product is a hot seller you can bet that the copywriting contains many of these elements, if not all.
