Insurance Insurance

Convert Insurance Prospects to Policies in 3 Minutes or Less

Insurance is a tough business.
With federal and state regulations it can be challenging to put the marketing into action that you really desire.
The ease of the internet has enabled customers to shop rates in minutes.
Why can't these people understand there is so much more to insurance than just the best price? Don't they understand they get what they pay for?Don't they understand that saving $20 annually could cost them $1,000's of dollars when it comes time to make a claim?With the national insurers throwing millions of dollars weekly on commercials it can seem challenging to convert prospects because they only ever seem concerned about price! Instead of competing on price or throwing your money away on building your "brand" I invite you to consider a different method.
Don't let your prospects control the call anymore.
Each lead that calls or emails you is valuable, when you have the right approach.
There aren't good leads or bad leads, there are just leads.
With the right scripts for your insurance prospects you will have them eager to sign up for home, auto and even life insurance policies.
Transforming these prospects into policies doesn't involve the hard sell; it merely requires asking the right questions.
  1. Stop Statement - It's natural for a prospect to ask about price.
    Price is the main item that people use to compare insurance companies.
    When they call asking for what the cost is for "X" type of insurance I invite you to stop them.
    Put yourself in control of the call by stopping them from asking questions.
    Although there are dozens of stop statements, you could use something as simple as "let me look up the price of X.
    While I look that up...
    " The quicker you stop them from asking the questions the quicker you will get the policy sale.
  2. First Question - Instead of using a tired insurance sales script that talks about protection or safety, ask a probing question.
    Ask a question that you reveals their level of expertise.
    Don't try to qualify the prospect, just ask a simple question that uncovers their need for insurance.
    It could be a simple interest piquing question like "is this your first time shopping for insurance?" Keep it simple and keep control.
  3. Value Question - Most insurance agents get stuck and go into pitch mode after they ask their first question.
    Instead of telling the prospects about your different levels of coverage consider asking them a question that other agents would be scared to.
    Ask them a question that piques their interest and makes it irresistible for them to take the next step.
    It could be something as simple as "are you aware there is a $15 item that can save you money on your home insurance?" (I.
    e.
    braided lines on washing machines result in a discount for many insurers).
Converting insurance prospects into policies will go quickly when you use stop statements, ask a powerful first question and ask an irresistible interest piquing question.
Putting these three simple steps into action will have you selling more policies with each phone call.
Discover insurance sales scripts transformed into interest piquing questions that get you the policy today.
Free 5 day, video powered course to help you double your sales in just 5 days - www.
QuestionsThatSell.
com

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