Pittsburgh Web Design and SEO - Better Together
Many business owners in Pittsburgh don't understand how to build a website. When it comes to sub-domains, redirects, and CSS coding, business owners are generally want to hire an outside firm for Pittsburgh web design. While there is nothing wrong with having web design performed by a qualified professional, it is important to make sure that whoever is designing the web pages understands how to make them SEO (search engine optimization) friendly.
Websites generally rank well for their name (such as "eBay"), but what about the more general searches? Say someone is searches for "online auctions" and finds the website for "uBid". uBid doesn't have the name recognition that eBay has, but since it ranks highly in search results it can pull in a good amount of traffic without a national marketing campaign.
Accomplishing this type of result requires a good amount of work. With competitive keywords it can take months of work to get a site to break the top 10. Additionally, there could be hurdles built into the website's design. If a website is designed in a certain way, it will look fine, and it can be navigated by users, but it won't draw traffic from search engines. There are a number of possible causes for this. It could be anything from the file names of URLs, to a lack of text on pages. Because of these issues it is important to have SEO in mind from the beginning of the web design process.
Finally, a word of caution. Though SEO can move a website to the top of popular searches, it cannot work miracles. Like the primary investment advice goes, "If it sounds too good to be true, it probably is." Any company promising that they can take a website to #1 in highly competitive field in only a month is probably not using recommending techniques. If a search engine discovers that a website is gaining an advantage through questionable means it can lead to the site being blacklisted and removed from rankings altogether.
So if you're in Pittsburgh and looking to build or expand your website, consider involving a SEO company in the process. This will assure that a large number of people will get to see the new web design, and they'll also make sure there aren't any problems that will need to be overcome later.
Websites generally rank well for their name (such as "eBay"), but what about the more general searches? Say someone is searches for "online auctions" and finds the website for "uBid". uBid doesn't have the name recognition that eBay has, but since it ranks highly in search results it can pull in a good amount of traffic without a national marketing campaign.
Accomplishing this type of result requires a good amount of work. With competitive keywords it can take months of work to get a site to break the top 10. Additionally, there could be hurdles built into the website's design. If a website is designed in a certain way, it will look fine, and it can be navigated by users, but it won't draw traffic from search engines. There are a number of possible causes for this. It could be anything from the file names of URLs, to a lack of text on pages. Because of these issues it is important to have SEO in mind from the beginning of the web design process.
Finally, a word of caution. Though SEO can move a website to the top of popular searches, it cannot work miracles. Like the primary investment advice goes, "If it sounds too good to be true, it probably is." Any company promising that they can take a website to #1 in highly competitive field in only a month is probably not using recommending techniques. If a search engine discovers that a website is gaining an advantage through questionable means it can lead to the site being blacklisted and removed from rankings altogether.
So if you're in Pittsburgh and looking to build or expand your website, consider involving a SEO company in the process. This will assure that a large number of people will get to see the new web design, and they'll also make sure there aren't any problems that will need to be overcome later.
