Internet Marketing - What Does It Involve and What Strategy Line to Take?
When it comes to internet marketing, UK businesses really are leading the way.
Internet marketing encompasses a broad range of activities, including Search Engine Optimisation (SEO), Social Media, Pay Per Click (PPC) and website conversion optimisation, and most great campaigns will involve several of these strategies.
Think of it like this, the primary goal of an internet marketing campaign may be to get more people converting on a website, and for that reason website conversion optimisation is absolutely critical.
However, in order to generate traffic towards that site in the first place there may need to be a great deal of work that goes into developing rankings on the search engines, and so an aggressive SEO campaign may be required.
What's more is that in 2010 a really effective SEO campaign must have a social media dimension to it as the search engines, such as Google, Yahoo and Bing, have recently recognised the trend towards social, dynamic content.
Finally, before the SEO campaign begins it is important that the business is confident the keyphrases are the right ones, and therefore they must first begin with a PPC campaign in order to first test the water.
Of course not every business can afford such all encompassing strategies, and for that reason they will often concentrate their internet marketing UK strategies on more selective areas.
Then, once they have seen a return on their initial investment, they can begin to explore other areas.
Starting off with Social Media marketing is usually the most affordable option - however for higher rates of return can be found much more easily (but at a larger price) through SEO.
Internet marketing encompasses a broad range of activities, including Search Engine Optimisation (SEO), Social Media, Pay Per Click (PPC) and website conversion optimisation, and most great campaigns will involve several of these strategies.
Think of it like this, the primary goal of an internet marketing campaign may be to get more people converting on a website, and for that reason website conversion optimisation is absolutely critical.
However, in order to generate traffic towards that site in the first place there may need to be a great deal of work that goes into developing rankings on the search engines, and so an aggressive SEO campaign may be required.
What's more is that in 2010 a really effective SEO campaign must have a social media dimension to it as the search engines, such as Google, Yahoo and Bing, have recently recognised the trend towards social, dynamic content.
Finally, before the SEO campaign begins it is important that the business is confident the keyphrases are the right ones, and therefore they must first begin with a PPC campaign in order to first test the water.
Of course not every business can afford such all encompassing strategies, and for that reason they will often concentrate their internet marketing UK strategies on more selective areas.
Then, once they have seen a return on their initial investment, they can begin to explore other areas.
Starting off with Social Media marketing is usually the most affordable option - however for higher rates of return can be found much more easily (but at a larger price) through SEO.
