Ad HominemtoImagery (page one)
InductiontoZeugma (below)

• Induction
  A method of reasoning by which a rhetor collects a number of instances and forms a generalization that is meant to apply to all instances.
• Invective
  Denunciatory or abusive language; discourse that casts blame on somebody or something.
• Irony
  The use of words to convey the opposite of their literal meaning. A statement or situation where the meaning is directly contradicted by the appearance or presentation of the idea.
• Isocolon
  A succession of phrases of approximately equal length and corresponding structure.
• Jargon
  The specialized language of a professional, occupational, or other group, often meaningless to outsiders.
• Litotes
  A figure of speech consisting of an understatement in which an affirmative is expressed by negating its opposite.
• Loose Sentence
  A sentence structure in which a main clause is followed by subordinate phrases and clauses. Contrast with periodic sentence.
• Metaphor
  A figure of speech in which an implied comparison is made between two unlike things that actually have something important in common.

• Metonymy
  A figure of speech in which one word or phrase is substituted for another with which it is closely associated (such as "crown" for "royalty").
• Mode of Discourse
  The way in which information is presented in a text. The four traditional modes are narration, description, exposition, and argument.
• Mood
  (1) The quality of a verb that conveys the writer's attitude toward a subject.
  (2) The emotion evoked by a text.
• Narrative
  A rhetorical strategy that recounts a sequence of events, usually in chronological order.
• Noun
  The part of speech (or word class) that is used to name a person, place, thing, quality, or action.
• Onomatopoeia
  The formation or use of words that imitate the sounds associated with the objects or actions they refer to.
• Oxymoron
  A figure of speech in which incongruous or contradictory terms appear side by side.
• Paradox
  A statement that appears to contradict itself.
• Parallelism
  The similarity of structure in a pair or series of related words, phrases, or clauses.
• Parody
  A literary or artistic work that imitates the characteristic style of an author or a work for comic effect or ridicule.
• Pathos
  The means of persuasion that appeals to the audience's emotions.
• Periodic Sentence
  A long and frequently involved sentence, marked by suspended syntax, in which the sense is not completed until the final word--usually with an emphatic climax.
• Personification
  A figure of speech in which an inanimate object or abstraction is endowed with human qualities or abilities.
• Point of View
  The perspective from which a speaker or writer tells a story or presents information.
• Predicate
  One of the two main parts of a sentence or clause, modifying the subject and including the verb, objects, or phrases governed by the verb.
• Pronoun
  A word (a part of speech or word class) that takes the place of a noun.
• Prose
  Ordinary writing (both fiction and nonfiction) as distinguished from verse.
• Refutation
  The part of an argument wherein a speaker or writer anticipates and counters opposing points of view.
• Repetition
  An instance of using a word, phrase, or clause more than once in a short passage--dwelling on a point.
• Rhetoric
  The study and practice of effective communication.
• Rhetorical Question
  A question asked merely for effect with no answer expected.
• Running Style
  Sentence style that appears to follow the mind as it worries a problem through, mimicking the "rambling, associative syntax of conversation"--the opposite of periodic sentence style.
• Sarcasm
  A mocking, often ironic or satirical remark.
• Satire
  A text or performance that uses irony, derision, or wit to expose or attack human vice, foolishness, or stupidity.
• Simile
  A figure of speech in which two fundamentally unlike things are explicitly compared, usually in a phrase introduced by "like" or "as."
• Style
  Narrowly interpreted as those figures that ornament speech or writing; broadly, as representing a manifestation of the person speaking or writing.
• Subject
  The part of a sentence or clause that indicates what it is about.
• Syllogism
  A form of deductive reasoning consisting of a major premise, a minor premise, and a conclusion.
• Subordination
  Words, phrases, and clauses that make one element of a sentence dependent on (or subordinate to) another. Contrast with coordination.
• Symbol
  A person, place, action, or thing that (by association, resemblance, or convention) represents something other than itself.
• Synecdoche
  A figure of speech in which a part is used to represent the whole or the whole for a part.
• Syntax
  (1) The study of the rules that govern the way words combine to form phrases, clauses, and sentences.
  (2) The arrangement of words in a sentence.
• Thesis
  The main idea of an essay or report, often written as a single declarative sentence.
• Tone
  A writer's attitude toward the subject and audience. Tone is primarily conveyed through diction, point of view, syntax, and level of formality.
• Transition
  The connection between two parts of a piece of writing, contributing to coherence.
• Understatement
  A figure of speech in which a writer deliberately makes a situation seem less important or serious than it is.
• Verb
  The part of speech (or word class) that describes an action or occurrence or indicates a state of being.
• Voice
  (1) The quality of a verb that indicates whether its subject acts (active voice) or is acted upon (passive voice).
  (2) The distinctive style or manner of expression of an author or narrator.
• Zeugma
  The use of a word to modify or govern two or more words although its use may be grammatically or logically correct with only one.

Ad HominemtoImagery (page one)
InductiontoZeugma (above)