Small Business Owners - 7 MORE Free & Low-Cost Ways to Increase Customer Traffic to Your Business
Here is another quick list of 7 things that you can do right now to add customers and add additional sales to your profit line: 1.
Print coupons or postcards with an offer that is too good to passed up.
The offer needs to be powerful enough to get the prospect off the couch and into your business.
"FREE" is the most powerful statement you can make in these postcards.
Place them on bulletin boards, leave them on the counters at non-competing businesses, put them at the library, anywhere that will let you post them to get new customers.
2.
Put the amazing, too-good-to-pass-up offer in your Unique Selling Proposition (USP), which is the backbone of your entire business, and will be printed on all of your marketing material.
3.
Write an e-book and give it away.
Inside the book will contain links to all of your websites and contact information.
Being a published author gives you instant credibility with your potential customers, and you can forever use the term "author" after your name in your marketing material.
4.
Become a guest speaker at a conference that is related to your industry.
During the speech you can give everyone your contact information, offer something free only to conference attendees, and promote your business to a room full of new prospects that have your full attention.
In return, your speech should give the prospect some useful information that could create or save them money, for example.
5.
Make sure that you use your voice-mail as a selling device.
Put your USP in your voice-mail and leave a specific, free offer that your customers can mention that they heard when they called your business.
For example: you can give 25% off of a first order for new customers that mention the voice-mail coupon.
6.
List a free offer on the thousands of free classified ad sites online.
This will be a true numbers game, as these are not very successful due to the sheer number of free ads out there, but if you pick up just a few customers from these ads, it could be worth it.
7.
Publish an article in a newspaper or industry journal.
Even letters to the editor can create a large influx of free customers.
Make sure that your response is informative and professional, always focusing on how your company benefits the customer.
Print coupons or postcards with an offer that is too good to passed up.
The offer needs to be powerful enough to get the prospect off the couch and into your business.
"FREE" is the most powerful statement you can make in these postcards.
Place them on bulletin boards, leave them on the counters at non-competing businesses, put them at the library, anywhere that will let you post them to get new customers.
2.
Put the amazing, too-good-to-pass-up offer in your Unique Selling Proposition (USP), which is the backbone of your entire business, and will be printed on all of your marketing material.
3.
Write an e-book and give it away.
Inside the book will contain links to all of your websites and contact information.
Being a published author gives you instant credibility with your potential customers, and you can forever use the term "author" after your name in your marketing material.
4.
Become a guest speaker at a conference that is related to your industry.
During the speech you can give everyone your contact information, offer something free only to conference attendees, and promote your business to a room full of new prospects that have your full attention.
In return, your speech should give the prospect some useful information that could create or save them money, for example.
5.
Make sure that you use your voice-mail as a selling device.
Put your USP in your voice-mail and leave a specific, free offer that your customers can mention that they heard when they called your business.
For example: you can give 25% off of a first order for new customers that mention the voice-mail coupon.
6.
List a free offer on the thousands of free classified ad sites online.
This will be a true numbers game, as these are not very successful due to the sheer number of free ads out there, but if you pick up just a few customers from these ads, it could be worth it.
7.
Publish an article in a newspaper or industry journal.
Even letters to the editor can create a large influx of free customers.
Make sure that your response is informative and professional, always focusing on how your company benefits the customer.
