For many years, businesses and individuals have been using refrigerator magnets to market their services.
In today's world, magnets as a form of advertising are still incredibly popular, but many people are putting a new spin on the traditional boring magnet that offers only the most basic information (name, phone number, and address) of the individual or organization.
Today's consumers need marketing that grabs their attention, that is entertaining and fun to look at, and that is functional.
In an effort to help you meet the demands of current marketing trends and give you some new ideas for traditional magnet marketing, this article will provide five new and exciting ways that you can use refrigerator magnets for advertising purposes.
1.
Ditch the Paper Business Card: Roughly half of the time that you hand over an expensive, professionally lettered business card, that card will end up in the trash or getting lost or crumpled in someone's bag, car, or house.
This is not, however, the case if you keep up with the current trends and make the decision to go magnetic! Having your business card transferred onto magnets makes it less likely that potential customers will throw the card away.
Everyone can use magnets, whether to hang up their children's artwork or report cards on the fridge or to keep important papers or emergency phone numbers posted in plain sight.
When you put your business card on a magnet, people are more likely to keep it, and thus to see your advertisement every day.
This becomes a friendly and familiar staple in their lives, and you will likely be the first person they turn to when they are in need of your services.
2.
No More Boring Shapes If your magnetic advertisements up to this point have been in traditional and boring shapes - like squares or rectangles - you might want to rethink that design.
Magnets that are cute and eye catching have a better chance of being kept and displayed.
Computer companies, for example, can shape and design their magnets like miniature computers, while movie theatres often advertise in magnets shaped like tickets or popcorn buckets.
Not only will the magnet catch the eye of the person who displays it, but it will also be more noticeable to that individual's friends and family members.
Forking over the extra cash for "designer" magnets might be more expensive up front, but it will pay off in the long run.
3.
Make it Functional! Another way to be sure that your magnet will be kept is to make it a useful tool that can do more than just hold papers.
Turning your magnet into a clasp for closing chip bags, a beer opener, or a holder for post its is a surefire way to get noticed and to be remembered.
It's even better if you can make it relate to your company or services in some way.
4.
Don't be too Gimmicky When you are creating your professional magnets, you'll want to be sure to steer clear of language that is overly technical or business related and that contains lots of hokey advertising gimmicks or cliches.
Smart customers catch onto this, and most of today's consumers prefer a simple magnet that looks stylish and provides basic information about you or your company and the services that you offer.
In short, keep it simple! 5.
Turn Your Magnet into a Coupon If you've been in business for a while, you probably know that one of the most surefire ways to get people to use your services is to offer discounted rates or special coupons.
So, it's smart thinking to turn your magnet into a coupon! Not only will it draw in customers, but you'll also get the magnet back and will be able to redistribute it, providing you do not put any limitations or expiration dates on the offer.
Following these five easy steps will guarantee success in the world of magnet marketing.