What to Write About in a Business Blog
By their very nature, business blogs usually have to be more serious than personal blogs.
After all, they are a very public reflection of the business.
But that doesn't mean that they have to read like a boring corporate report.
Write about people in your business If you employ people, this can include your staff.
If you're a one person business, it probably means you but you can expand that to include your family and even your pets if you want to.
Writing about people automatically injects personality into your business, which will help set it apart from your bigger - more corporate - competitors.
Write about customers You can write about your customers - with their permission of course.
This can be in the form of a case study, which works well if you've saved your customers money or embarrassment or have rectified any kind of problem that they've been desperate to get resolved.
If the problem you've solved is too personal, you can always change the names so that people aren't identifiable.
If your customers are willing, it could even take the form of an interview that then gets transcribed.
Getting a transcription done is cheap - typically $1 a minute or less - and surprisingly accurate as it's done by real humans, not software.
An interview also has the advantage that things are generally unedited and tend to use the words that people use in real life and hence search for.
Write a tutorial or explanation Depending on your business, you may decide to write a short tutorial covering one of the things you do.
Or it could be an explanation - even something as simple as showing how the software you use makes things better and more accurate can offer a fascinating inside view to customers and potential customers.
Unless you're part of the Magic Circle, don't worry about giving away trade secrets.
You know - and your customers almost certainly know - that things that are quick and easy for you are slow and complicated for them.
Something that takes you a short amount of time because you've been doing it for months or years would take your customers a lot longer to learn, let alone carry out accurately.
But you know from the number of behind the scenes television shows (or even cookery shows, watched by people who most of the time eat fast food or ready meals) that there's a thirst for this kind of knowledge.
After all, they are a very public reflection of the business.
But that doesn't mean that they have to read like a boring corporate report.
Write about people in your business If you employ people, this can include your staff.
If you're a one person business, it probably means you but you can expand that to include your family and even your pets if you want to.
Writing about people automatically injects personality into your business, which will help set it apart from your bigger - more corporate - competitors.
Write about customers You can write about your customers - with their permission of course.
This can be in the form of a case study, which works well if you've saved your customers money or embarrassment or have rectified any kind of problem that they've been desperate to get resolved.
If the problem you've solved is too personal, you can always change the names so that people aren't identifiable.
If your customers are willing, it could even take the form of an interview that then gets transcribed.
Getting a transcription done is cheap - typically $1 a minute or less - and surprisingly accurate as it's done by real humans, not software.
An interview also has the advantage that things are generally unedited and tend to use the words that people use in real life and hence search for.
Write a tutorial or explanation Depending on your business, you may decide to write a short tutorial covering one of the things you do.
Or it could be an explanation - even something as simple as showing how the software you use makes things better and more accurate can offer a fascinating inside view to customers and potential customers.
Unless you're part of the Magic Circle, don't worry about giving away trade secrets.
You know - and your customers almost certainly know - that things that are quick and easy for you are slow and complicated for them.
Something that takes you a short amount of time because you've been doing it for months or years would take your customers a lot longer to learn, let alone carry out accurately.
But you know from the number of behind the scenes television shows (or even cookery shows, watched by people who most of the time eat fast food or ready meals) that there's a thirst for this kind of knowledge.
