Working from home can become a truly enjoyable if you know how to arrange your office.

There must be an impersonal space like the one at work, but a stimulating, comfortable and functional.

Working at home brings benefits for both sides: companies reduce their costs and their employees to spend more time with family. Do not forget, of course, especially in large cities, nerves exemption from traffic and save money on transportation and gasoline. According to some studies, many of those working from home become more efficient, having a work environment and more relaxed.That is why many companies have come even to encourage employees to do their job from home.

In planning such a dedicated work space at home you have to consider several criteria.

Your first concern is to find the best place to work: it can be a corner of the living room, bedroom or hallway, balcony or basement can be, and best, may be the garden, where it's hot outside and live courtyard. The style varies according to land office work that practice, say experts.If you are dealing with customers and we must get home, you need a room cosy, but not exaggerated.The problem is solved if, instead of white walls, impersonal of the company, choose wallpaper in pale colours, a classic couch and coffee table.A desk in the bedroom is ideal for those unwilling or unable to reserve a special room for work.

Here a bed with drawers built is very useful.An artist or someone who works with various tools and materials needed in addition to the operating room, and storage shed.A simple shack is an original idea and can be decorated with ease, in unimaginable ways.What you need to consider from the outset, in this case electricity is to make sure the lighting and that you can use a computer and other electronics.In many cases, thermal insulation is required.

Thinking strategies, campaigns, write books or a simple article in a garden is a wonderful idea if you have a courtyard where you live.Simple furniture, garden, some soft cushions on which to sit back and a laptop.Who does not want to go to work?

Basic principles




Today, the art of marketing is much more complex than it once was. However, since many of the basic principles still apply.Too often, marketers and owners of small companies overlook the basic techniques that have made the difference between success and the campaigns have not made any profit. Here is a list of effective marketing tips that worked at all times.

• Know your audience.Campaigns become so successful because those who run them know their audience.They fully understand their needs, how to meet those needs and how to create demand.Knowing and understanding the target audience through proper market segmentation is a well-targeted campaign that generates profits.

•Focus on offer.Offer marketing is the driving force behind marketing campaigns that generate results.In fact, testing has shown that what market offers is the most important criterion for exchange.Focus on offer if you want to be successful.

• split test.Do not ever run a campaign without something to test.One of the most common forms is split test that allows you to simultaneously test two versions of the same thing.It may be a web page, a postcard or email.Split testing is essential for performance improvement.

• Never alone.The most creative ideas come from collaboration with other people.You should not feel like you got all the answers or brilliant ideas.Start with an idea, but an open dialogue with creative individuals will improve.

•Do not sell on price.There are many marketing specialists that have failed because they sold only on price.This leads to a war of discounts, reduced profitability and often bankruptcy.Rather, focus on creating added value price so much that perception has become insignificant.

• A consistent message.Consider the entire user experience before launching a campaign.From email to web site to offer, the prospectus contains a consistent experience in terms of the user?If you have, your campaign exceeds about 98% of the other marketing campaigns.

• Create value after the sale. As marketing specialists, your mission is to understand the business market segment and create relationships, not to leave people at the entrance to the store and you see the job.You just concentrated much energy on building relationships with clients as you focus on prospects.

• Test, test, test.Besides testing the split, would be to consider several forms of testing, every marketing discipline.For direct mail, test headlines, offers, copy, delivery time, etc...Consider testing a lifelong mission.

• Integrated marketing works best.You can rely on one form of marketing to take you to success.It's OK to generate the most sales by a certain form of marketing, but what do you do when it does not work?Use multiple media sources to reach your goals.

•Nothing can substitute experience.You can hire the best consultants in the world but you still have to do personal work.Nothing can replace actual experience.It will turn into a powerful marketing specialist and long-term success.

Apply these guidelines to help you if you really want success.These techniques are applied daily and tip for successful marketing specialists.The result is a success increasingly larger over time.

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