NexBoom Creates Messaging That Attracts Public
April 15, 2013
Hong Kong
NexBoom's President, Lou Zant, understands the nature and potential of social media.
Lou Zant President of Nexboom Universe, nexboom.com, a wholly owned subsidiary of Nexboom Universe Group, nexboomuniverse.vg, announced today that, "I've always had a knack for seeing how people congregate themselves around great ideas and killer products..."
As an astute observer of human nature, Lou Zant knows how to attract the interest of the public; and he knows how to do it with the help of 21st century technology, whether it be Ipads, cellphones, Facebook, or Google, none of which were meaningful marketing tools in 1999.
NexBoom's Zant instinctively creates the right kind of messaging that magnetizes people and draws them in. This talent is what has helped him to create iconic American brands. So, when looking at the phenomenon know as "social media," Zant realized that this was an obvious and natural evolution for the art of marketing: By observing where people naturally connect through technology, and then supplying them with relevant and highly compelling offers for products and services, people organically identify themselves with the messaging, while sharing this news with everyone they know.
Zant was one of the first to recognize the importance of €Social Marketing€ through Facebook and Twitter. This gave Nexboom a heads-up on the competition which it has kept til today. His main theme is the help people find what they are looking for better than his competition, with the accent on €help.€ €Make it easy for them€ became his mantra.
One out of every 14 people on the planet has a profile on Facebook - the most popular global social media platform. Of these people, the average person has 132 €friends', and 87% of Facebook users spend an average of one hour and fifty two minutes per day using the platform. Armed with these statistics, Zant based his NexBoom marketing approach on two basic concepts:
Relevant Messaging: People in the 21st Century are technology savvy, and they know how to find what they are looking for, so if your messaging doesn't grab your target in the first sentence, you probably won't grab them at all. You have to speak the language they understand, and appeal to their sense of wanting it all.
Compelling Offer: Once you have your target's attention, you have to be prepared to compel them into action. By linking your relevant messaging with a compelling offer, the target consumer fully engages with the product, and once you've engaged, you instantly have brand following.
Though simple to understand, the concept is not simple to implement, and that is Zant's strength.
About NexBoom
NexBoom offers a full suite of proven online marketing solutions developed by industry thought leaders and tested through years of e-commerce experience. NexBoom creates and implements comprehensive online marketing campaigns and acquires customers through online and offline touch points.
For more information, contact Adrian Fellows at
Nexboom Universe Group, Ltd.
2/F Shui On Centre 6-8 Harbour Road, Wanchai, Hong Kong
Telephone: +852-2824-8673
info@nexboomuniverse.vg
Hong Kong
NexBoom's President, Lou Zant, understands the nature and potential of social media.
Lou Zant President of Nexboom Universe, nexboom.com, a wholly owned subsidiary of Nexboom Universe Group, nexboomuniverse.vg, announced today that, "I've always had a knack for seeing how people congregate themselves around great ideas and killer products..."
As an astute observer of human nature, Lou Zant knows how to attract the interest of the public; and he knows how to do it with the help of 21st century technology, whether it be Ipads, cellphones, Facebook, or Google, none of which were meaningful marketing tools in 1999.
NexBoom's Zant instinctively creates the right kind of messaging that magnetizes people and draws them in. This talent is what has helped him to create iconic American brands. So, when looking at the phenomenon know as "social media," Zant realized that this was an obvious and natural evolution for the art of marketing: By observing where people naturally connect through technology, and then supplying them with relevant and highly compelling offers for products and services, people organically identify themselves with the messaging, while sharing this news with everyone they know.
Zant was one of the first to recognize the importance of €Social Marketing€ through Facebook and Twitter. This gave Nexboom a heads-up on the competition which it has kept til today. His main theme is the help people find what they are looking for better than his competition, with the accent on €help.€ €Make it easy for them€ became his mantra.
One out of every 14 people on the planet has a profile on Facebook - the most popular global social media platform. Of these people, the average person has 132 €friends', and 87% of Facebook users spend an average of one hour and fifty two minutes per day using the platform. Armed with these statistics, Zant based his NexBoom marketing approach on two basic concepts:
Relevant Messaging: People in the 21st Century are technology savvy, and they know how to find what they are looking for, so if your messaging doesn't grab your target in the first sentence, you probably won't grab them at all. You have to speak the language they understand, and appeal to their sense of wanting it all.
Compelling Offer: Once you have your target's attention, you have to be prepared to compel them into action. By linking your relevant messaging with a compelling offer, the target consumer fully engages with the product, and once you've engaged, you instantly have brand following.
Though simple to understand, the concept is not simple to implement, and that is Zant's strength.
About NexBoom
NexBoom offers a full suite of proven online marketing solutions developed by industry thought leaders and tested through years of e-commerce experience. NexBoom creates and implements comprehensive online marketing campaigns and acquires customers through online and offline touch points.
For more information, contact Adrian Fellows at
Nexboom Universe Group, Ltd.
2/F Shui On Centre 6-8 Harbour Road, Wanchai, Hong Kong
Telephone: +852-2824-8673
info@nexboomuniverse.vg
