Comprehensive Guides To Christmas Promotion Strategies Of Online Shops
Christmas is the hottest season for selling different products like electronics, apparels, handbags, etc. Online shops have already started their preparation for this special festival since months ago. What kind of promotion is frequently used? What traps we consumers should be alert with? Here has collected commonly-seen promotion strategies from online shops.
First, discounts. From the beginning of November to the end of Christmas, various malls in America would like to offer discounts from original 20 percent - 30 percent to the later 70 percent - 80 percent. Consumers could get the highest discounts in the day of Boxing Day, with great saving of 80 percent. This method now has been used widely by online shops now. The promoted Christmas products always have high gross profit, so sellers also could make money even they offer so high discounts.
Second, freebies. Giving customers with order exceeding certain amount of money complimentary Christmas presents like mini Santa Clause and Christmas hats, is also a great way to promote products.
Third, consumption points for product changing. If consumption points of consumers reach certain amount, sellers offer product changing special. This method not only shows suppliers respect to honest buyers, but also attracts new customers to buy more.
Fourth, free shipping. When consumers shop over xx dollars, sellers could offer free shipping. Although suppliers should pay for delivery, actually, they could make more money because of the increasing number of orders.
Some suppliers offer shipping free of charge at any time in a year, for example, PICKEGG wholesale electronics.
Fifth, coupons. Coupon is a great way to promote products. Coupons allow us to select Christmas gifts flexibly, for example, if you use coupon code "ab123456" during your any product purchase at PickEgg.com now, you could save 10%. According to the survey conducted by BigResearch, money, which consumers use coupons to purchase, reaches 18,480,000,000, increasing 6.6 percent in comparison to last year.
Six, prolong serving time. Some online shops like to prolong customer service time several months before Christmas.
Seven, time-limited promotion. Online shops could cut down the price of one product dramatically in certain period. This way not only adds fun for consumers shopping, but also makes customers have motivation to shop around again.
Tips and Warnings
Government could not offer in time protection for our every purchase. So we consumers need to be careful all the time.
Some snake oil sellers always put some limitation for the usage of discounts. Consumers need to spend a lot in order to get the discounts or freebies. The result is many of us might buy a lot of things we don't need.
Remember to check the product. No one doesn't like low prices. If we unluckily meet some bad sellers, we might waste our money on the outdated overstocks, obsolete products or substandard goods. However, the appealing products on the poster are hard to find as shopping assistants might tell you that they have sold out. The fact is these popular products have been hidden by sellers.
The main body if the product is good while its accessories are substandard. In this situation, shopping assistant would like to emphasize on the quality while make consumers neglect the quality of accessories.
Electronics Purchase Recommendation
Electronics are great gifts for people at all ages. Clone or substandard electronics are ubiquitous, especially in online wholesale electronics shops. Bad suppliers care about how to make quick money for the upcoming Christmas. Once consumers have problem to negotiate with them, they probably couldn't find any traces of these sellers. So when you purchase online, remember to notice if the suppliers have any information left on the internet to prove their reliability and credibility, their warranty as well as other consumer-friendly policies. SEO become so easy to some people who like to use tricks like black hat and link farm to promote their websites, products and services. So top sellers on the Search Engine might not be the most trustable.
First, discounts. From the beginning of November to the end of Christmas, various malls in America would like to offer discounts from original 20 percent - 30 percent to the later 70 percent - 80 percent. Consumers could get the highest discounts in the day of Boxing Day, with great saving of 80 percent. This method now has been used widely by online shops now. The promoted Christmas products always have high gross profit, so sellers also could make money even they offer so high discounts.
Second, freebies. Giving customers with order exceeding certain amount of money complimentary Christmas presents like mini Santa Clause and Christmas hats, is also a great way to promote products.
Third, consumption points for product changing. If consumption points of consumers reach certain amount, sellers offer product changing special. This method not only shows suppliers respect to honest buyers, but also attracts new customers to buy more.
Fourth, free shipping. When consumers shop over xx dollars, sellers could offer free shipping. Although suppliers should pay for delivery, actually, they could make more money because of the increasing number of orders.
Some suppliers offer shipping free of charge at any time in a year, for example, PICKEGG wholesale electronics.
Fifth, coupons. Coupon is a great way to promote products. Coupons allow us to select Christmas gifts flexibly, for example, if you use coupon code "ab123456" during your any product purchase at PickEgg.com now, you could save 10%. According to the survey conducted by BigResearch, money, which consumers use coupons to purchase, reaches 18,480,000,000, increasing 6.6 percent in comparison to last year.
Six, prolong serving time. Some online shops like to prolong customer service time several months before Christmas.
Seven, time-limited promotion. Online shops could cut down the price of one product dramatically in certain period. This way not only adds fun for consumers shopping, but also makes customers have motivation to shop around again.
Tips and Warnings
Government could not offer in time protection for our every purchase. So we consumers need to be careful all the time.
Some snake oil sellers always put some limitation for the usage of discounts. Consumers need to spend a lot in order to get the discounts or freebies. The result is many of us might buy a lot of things we don't need.
Remember to check the product. No one doesn't like low prices. If we unluckily meet some bad sellers, we might waste our money on the outdated overstocks, obsolete products or substandard goods. However, the appealing products on the poster are hard to find as shopping assistants might tell you that they have sold out. The fact is these popular products have been hidden by sellers.
The main body if the product is good while its accessories are substandard. In this situation, shopping assistant would like to emphasize on the quality while make consumers neglect the quality of accessories.
Electronics Purchase Recommendation
Electronics are great gifts for people at all ages. Clone or substandard electronics are ubiquitous, especially in online wholesale electronics shops. Bad suppliers care about how to make quick money for the upcoming Christmas. Once consumers have problem to negotiate with them, they probably couldn't find any traces of these sellers. So when you purchase online, remember to notice if the suppliers have any information left on the internet to prove their reliability and credibility, their warranty as well as other consumer-friendly policies. SEO become so easy to some people who like to use tricks like black hat and link farm to promote their websites, products and services. So top sellers on the Search Engine might not be the most trustable.
