Maximize The Power Of Your Ad Copy
As all business owners know the main point of any ad copy that they use is to make as many sales as possible.
That is why it is crucial that when writing any ad copy it is maximized for power.
What does this mean, you ask? Well the best ad copy is one that says only what is needed to make the sale, nothing more, nothing less.
Therefore when the ad copy is written it needs to be done in such a way that it is creditable, honest, to the point and convincing, while creating the urgency to get this product or service now.
Whether you are looking to make some changes to your current ad copy or you are needing to create a completely new ad copy I am sure that the following suggestions will be of great value to you while you Maximize The Power Of Your Ad Copy.
As stated earlier your ad copy only needs to say what is needed to make the sale, nothing more, nothing less.
Remember there is no rule book that limit's the size of your ad copy, so unless space is a consideration decrease or increase the length of your ad copy as needed to get your sales point across.
Generally speaking most people will tend to skim ad copy so grab their attention by using bullets or indent the key benefits on your ad copy.
By utilizing these techniques you will cause your products benefits to stand out and increase the drawing power of your ad copy resulting in more sales.
Other techniques that can be used to draw more attention to your products benefits, would be to highlight the keywords through out your ad copy.
When selecting your keywords always keep in mind your targeted audience, therefore making those keywords attractive to them.
Use several different methods to highlight those keywords such as, underlining, italics, or color.
Simply make them stand out and create urgency.
When considering the text for your ad copy keep in mind that it will need to be large enough that your ad is easy to read and pleasing to the eyes.
Use different size text for different needs.
Make your headlines larger to stand out as an attention getter.
Apply this method to your key points as well and you could even use different color text for your headlines and key points also.
Once you have the readers attention and they are reading down your ad copy keep their attention with a few sub-headlines.
Sub-headlines serve the same functions as full headlines in that they keep your prospective customer reading, which improves the chances of a sale.
Now that you have secured the readers attention you will need to establish your credibility and prove the claims made about your product.
This is the place to bring in those personal testimonials, factual statistics, and endorsements that clearly state the proven results of your product or service.
Keep your ad copy simple by avoiding hard to understand technical jargon unless your products require those kind of words to clearly explain the benefits of the product.
Avoid overstating with big words that may require some readers to take out a dictionary to understand what you are selling, for they may just leave instead of continuing to read and eventually making a purchase.
The use of questions posed to your readers through out the ad copy may also stimulate them to answer themselves as they read.
By using the proper questions their own answers should create the "need" for them to buy your product.
Make certain that the price that you select for your product is one that is at a fair market value for your product.
A higher price as well as a lower price will create the perceived value of your product.
Just as a higher or lower price could turn your customer away.
Stick to a fair market value for the product.
Finally today's shopper is usually looking for a special deal and more often than not it is that special offer that will sell your product before the product itself.
For instance you may offer a one time discounted price, a free bonus, or volume sales discount.
The methods discussed here are just some of the currently used trends to maximize the power of your ad copy.
When writing your next ad copy or changing your current ad keep them in mind and give them a try.
Remember to track and test any changes that you make so as to know what works best for your particular product or service.
Copyright © 2006 Roy J.
Keller (All Rights Reserved) About the author: NOTE: You have full permission to reprint this article within your website or newsletter as long as you leave the article fully intact and include the "About The Author" resource box.
Thanks! :-)
That is why it is crucial that when writing any ad copy it is maximized for power.
What does this mean, you ask? Well the best ad copy is one that says only what is needed to make the sale, nothing more, nothing less.
Therefore when the ad copy is written it needs to be done in such a way that it is creditable, honest, to the point and convincing, while creating the urgency to get this product or service now.
Whether you are looking to make some changes to your current ad copy or you are needing to create a completely new ad copy I am sure that the following suggestions will be of great value to you while you Maximize The Power Of Your Ad Copy.
As stated earlier your ad copy only needs to say what is needed to make the sale, nothing more, nothing less.
Remember there is no rule book that limit's the size of your ad copy, so unless space is a consideration decrease or increase the length of your ad copy as needed to get your sales point across.
Generally speaking most people will tend to skim ad copy so grab their attention by using bullets or indent the key benefits on your ad copy.
By utilizing these techniques you will cause your products benefits to stand out and increase the drawing power of your ad copy resulting in more sales.
Other techniques that can be used to draw more attention to your products benefits, would be to highlight the keywords through out your ad copy.
When selecting your keywords always keep in mind your targeted audience, therefore making those keywords attractive to them.
Use several different methods to highlight those keywords such as, underlining, italics, or color.
Simply make them stand out and create urgency.
When considering the text for your ad copy keep in mind that it will need to be large enough that your ad is easy to read and pleasing to the eyes.
Use different size text for different needs.
Make your headlines larger to stand out as an attention getter.
Apply this method to your key points as well and you could even use different color text for your headlines and key points also.
Once you have the readers attention and they are reading down your ad copy keep their attention with a few sub-headlines.
Sub-headlines serve the same functions as full headlines in that they keep your prospective customer reading, which improves the chances of a sale.
Now that you have secured the readers attention you will need to establish your credibility and prove the claims made about your product.
This is the place to bring in those personal testimonials, factual statistics, and endorsements that clearly state the proven results of your product or service.
Keep your ad copy simple by avoiding hard to understand technical jargon unless your products require those kind of words to clearly explain the benefits of the product.
Avoid overstating with big words that may require some readers to take out a dictionary to understand what you are selling, for they may just leave instead of continuing to read and eventually making a purchase.
The use of questions posed to your readers through out the ad copy may also stimulate them to answer themselves as they read.
By using the proper questions their own answers should create the "need" for them to buy your product.
Make certain that the price that you select for your product is one that is at a fair market value for your product.
A higher price as well as a lower price will create the perceived value of your product.
Just as a higher or lower price could turn your customer away.
Stick to a fair market value for the product.
Finally today's shopper is usually looking for a special deal and more often than not it is that special offer that will sell your product before the product itself.
For instance you may offer a one time discounted price, a free bonus, or volume sales discount.
The methods discussed here are just some of the currently used trends to maximize the power of your ad copy.
When writing your next ad copy or changing your current ad keep them in mind and give them a try.
Remember to track and test any changes that you make so as to know what works best for your particular product or service.
Copyright © 2006 Roy J.
Keller (All Rights Reserved) About the author: NOTE: You have full permission to reprint this article within your website or newsletter as long as you leave the article fully intact and include the "About The Author" resource box.
Thanks! :-)
