Unique Sales Proposition - 3 Strategies on How to Position Your Product For Better Sales
Why does one product that is the same as 2 other products sell more? Would you like to learn how to position your product for increased sales? Keep reading and find out! Today you will learn how to position your product so it has a better chance to make more sales.
I am going to show you 3 strategies on how to do this.
Before we begin, I want to define what Unique Sales Proposition (USP) means.
The way you go about separating yourself, product, or service from others to create a competitive edge against your competition.
This will be the core of what you will be learning from these strategies.
Strategy 1 is to create a higher price that is separate from what your completion is selling their product at.
Your product will stand out from the rest if it cost more.
Some people will perceive your product as higher quality because of a higher price point.
Many people believe that you get what you pay for and if you choose a lower price you will be thought of as lower quality.
So if you position your product at the highest price point you can get people to believe that your product is of high quality in there mindset.
Strategy 2 is to describe your product and package it so that the perception of your product is of higher quality.
One way to do this is to choose names and descriptions of your product that are associated with quality.
Terms like gourmet, platinum, premium, etc...
can be used to describe your product so that it sounds like a high priced quality product.
Make sure that you spend some time creating and testing the best description that will have your brand as the one that everyone wants to get their hands on.
Strategy 3 is focusing your product on a specific niche and identifying what part of that niche your product can be a solution for.
You want to position your product as a solution for one area in a particular niche as this is the key to setting you apart from the crowd.
Your product will now be looked at as unique and different from the rest of the products in your niche.
This is how you will get people to buy your product.
When you put all these strategies together, you will be setting yourself up to make many sell for a long time into the future.
I am going to show you 3 strategies on how to do this.
Before we begin, I want to define what Unique Sales Proposition (USP) means.
The way you go about separating yourself, product, or service from others to create a competitive edge against your competition.
This will be the core of what you will be learning from these strategies.
Strategy 1 is to create a higher price that is separate from what your completion is selling their product at.
Your product will stand out from the rest if it cost more.
Some people will perceive your product as higher quality because of a higher price point.
Many people believe that you get what you pay for and if you choose a lower price you will be thought of as lower quality.
So if you position your product at the highest price point you can get people to believe that your product is of high quality in there mindset.
Strategy 2 is to describe your product and package it so that the perception of your product is of higher quality.
One way to do this is to choose names and descriptions of your product that are associated with quality.
Terms like gourmet, platinum, premium, etc...
can be used to describe your product so that it sounds like a high priced quality product.
Make sure that you spend some time creating and testing the best description that will have your brand as the one that everyone wants to get their hands on.
Strategy 3 is focusing your product on a specific niche and identifying what part of that niche your product can be a solution for.
You want to position your product as a solution for one area in a particular niche as this is the key to setting you apart from the crowd.
Your product will now be looked at as unique and different from the rest of the products in your niche.
This is how you will get people to buy your product.
When you put all these strategies together, you will be setting yourself up to make many sell for a long time into the future.
