If you find yourself writing a lot of copy whether promoting other products or on your own sales pages then you will want to make life as easy as possible.
Writing a long form sales letter can be a very time consuming process and a professional copywriter will probably spend over a week crafting the words.
It is necessary to write more than one example to really know for sure if you have cracked it and the average sales letter will have had numerous headlines tested for conversion rates.
It is also a good idea to step away from it for a while and return after some time to ensure you are happy.
A fresh pair of eyes will notice many things you did not realize as you were consumed in the process.
So in order to really make the process as streamlined as possible you should follow these tips.
Keep a swipe file of your best performing copy and the words that have the most impact.
You should also keep great examples you find on the web.
Obviously you should not use these but they can provide great inspiration.
Your swipe file will help you when you get writers block and just cannot find the words to express what you want.
Network with other copywriters.
Making contacts in the industry will help you no end.
By having an experienced person look over your work you can get a new perspective and you can run all your work by each other.
As will all work having great contacts also keeps you up to date on the new advances and ideas that are taking off in the marketplace.
Show your work to friends outside of the industry.
Let people who do not understand the techniques you are employing see your sales letter.
This will be very valuable as you can see what a person who does not know much about the market or any writing tricks thinks and how they react to what you are saying.