Getting an annual report at a presentation is about as much fun as brushing your teeth. Its something that happens regularly, and makes no impression on your life beyond that. But good design can generate interest in your report holding the attention of investors, clients and most importantly, your boss. Follow these tips for creating an excellent report that will keep them on the edge of their seats during your presentation.

Strategize about what you want to say

When creating your annual report, you need to consider what you want to convey to your supporters. Was it a rough year? Why? Did you accomplish all your goals? Why not? What are your goals for the coming year?

Bring your writer and designer in early during the process to help streamline the process and prevent a lot of back and forth. They may be able to help you visualize and contextualize what it is you need to say in a way that helps you work through the details.

Write Less, say more

Dont flood your annual report with a copy when you can say more in a few words. Not only that, but people are taking less time to read. Leave an impression on your readers quickly and they will thank you.

Choose evocative photos

Choose photos that are evocative of the message you are trying to get across rather than literal representations of it. This allows the reader to imagine what you mean. Its an impressive and effective technique.

Choose your photos especially wisely if you have chosen your words carefully. Your photos will help to fill in the blanks of what youre not saying with the limited text youve opted to use. Be conscious of the message you are sending.

Select interesting papers

You can add interest to your annual report with the addition of overlays and papers to your booklet. Something as simple as a translucent rain cloud over a sunny day can make an excellent visual impact and heighten your overall message.

Use callous to highlight important passages

Utilize the format of your annual report to your advantage by using callouts throughout your annual report. A callout is a block of text that has been selected from the main text and is enlarged and placed in a visually distinct place on the page. Like a headline, it draws the eyes and makes the reader pay attention to something specific on the page.

Choose the right font and be consistent in its usage

The use of fonts can be a blessing or a curse. Fonts give your text character and meaning even before the words are read. Choose fonts that tell the right story about your company, and be consistent in how it is used throughout your materials.

A great annual report can keep your business running even in the toughest of times. Designing a visually interesting annual report can improve the outlook for your company and gain further recognition from your supporters. Utilize interesting design techniques and unique imagery to evoke emotions and tell your story alongside the cold hard facts.