Business & Finance Careers & Employment

Think Creatively to Get That Next Job

Whether the economy is doing well or hitting hard times, it can be tough simply trying to get back into work.
The key to vastly improving your chances is to look at the situation in a completely different light and to use tactics that it is extremely unlikely that anyone else has thought of.
To combat the " job search fatigue " syndrome approach it in a different way.
For example instead of thinking simply of the jobs that are there that the company may be either advertise through a recruiter or via their own website, think of the jobs that are not yet there, which you can approach them about.
Companies go through a process of change all the time, whether times are good or bad, especially if economic times are tough.
As the saying goes, "Change brings opportunity " Let's consider an example: If there are fewer customers about, a company has to pay special attention to keeping the ones they have and selling more to those customers.
We all know the statistic about it being seven times more expensive to acquire a new customer than to retain an existing one.
This is never more relevant than in a recession when companies cannot afford to spend as much money on marketing as in the good times.
The opportunities in this situation don't just lie in that very misused word Customer relationship management, but abound in all sorts of areas from joint ventures with other organisations to facilitation days where a company gets its managers together to brainstorm ideas.
If you have experience of setting up operations, running sales and / or marketing initiatives, or just have day to day experience of participating in these sorts of areas, but have something that you think would be valuable to a company, think about it carefully.
Write a full description of your experience.
This can form the basis of your marketing material, be that an approach letter to the CEO of a company or your web pages.
Look at it carefully and ask yourself " is that a value proposition that I could bring to an organisation " Then look for the companies that are or will have to go through a big change process.
If you get stuck for ideas as to where to find them, get hold of industry magazines, join discussion groups and forums.
It's amazing how many times you will be struck by the thought " We faced and dealt with those problems in our industry years ago! " When that thought occurs, research lists of companies in that target industry and approach decision makers direct with your proposition.
These are just some ideas for an executive job search

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