Giving Voice To Your Advertisments
Have you noticed just how prolific advertising is these days? So many people are trying to get your attention and work their way into your mind. They're trying to drive home a message and have you act on it according to their wants.
Think about a place where there's a lot of advertising. I'm sure you didn't have a problem with that one. I wouldn't be in the least bit surprised if the grocery store was among one of the places on your mental list.
Really, there's advertisements everywhere! Product placement is king, with aisles upon aisles of advertising featuring goods that say things like "Rich in Omega 3s!", "Mmm, Mmm Good", "They're Great!" and slogans like "Because You're Worth It".
In our bigger is better, super-size me society, the advertisements have become more aggressive, prominently placed and have also taken on another form... now it's not just what you see that speaks to you, you're also privy to more advertising via what you hear.
Grocery stores are jumping into more targeted "in your face" advertising in their aisles and various departments, the deli and baby sections most commonly, that range from high impact animated cartoons focused on family meal time to soft sells strategically placed for impulsive purchases and last minute additions while at the till.
A voiceover is extremely effective and can instantly connect on a human level that basic print advertisements don't even come close to. Because the voice is being used as the primary sales agent in partnership with the ad copy, the message is delivered with more urgency, appeal and ultimately, personality.
Voiceovers are also being used at self-checkouts at the grocery store where they act as a guide and representative of the company, maintaining interaction with the customer streamlining the purchasing process for people who need to be in and out of the store quickly, something that is of great value when you only have a few items to buy and don't want to wait in lines full of people with carts full of groceries.
If you have a store, try using voiceover to experience first-hand how it can make a difference.
Adding a little innovation to your marketing efforts will maximize your visibility to consumers and help your company get faster, more consistent results. The best way to find a voiceover actor for your advertisments is to search on the Internet. By going directly to talent websites you have the opportunity to listen to their demos, read their bio's, and make an informed decision before negotiating.
Think about a place where there's a lot of advertising. I'm sure you didn't have a problem with that one. I wouldn't be in the least bit surprised if the grocery store was among one of the places on your mental list.
Really, there's advertisements everywhere! Product placement is king, with aisles upon aisles of advertising featuring goods that say things like "Rich in Omega 3s!", "Mmm, Mmm Good", "They're Great!" and slogans like "Because You're Worth It".
In our bigger is better, super-size me society, the advertisements have become more aggressive, prominently placed and have also taken on another form... now it's not just what you see that speaks to you, you're also privy to more advertising via what you hear.
Grocery stores are jumping into more targeted "in your face" advertising in their aisles and various departments, the deli and baby sections most commonly, that range from high impact animated cartoons focused on family meal time to soft sells strategically placed for impulsive purchases and last minute additions while at the till.
A voiceover is extremely effective and can instantly connect on a human level that basic print advertisements don't even come close to. Because the voice is being used as the primary sales agent in partnership with the ad copy, the message is delivered with more urgency, appeal and ultimately, personality.
Voiceovers are also being used at self-checkouts at the grocery store where they act as a guide and representative of the company, maintaining interaction with the customer streamlining the purchasing process for people who need to be in and out of the store quickly, something that is of great value when you only have a few items to buy and don't want to wait in lines full of people with carts full of groceries.
If you have a store, try using voiceover to experience first-hand how it can make a difference.
Adding a little innovation to your marketing efforts will maximize your visibility to consumers and help your company get faster, more consistent results. The best way to find a voiceover actor for your advertisments is to search on the Internet. By going directly to talent websites you have the opportunity to listen to their demos, read their bio's, and make an informed decision before negotiating.
