The Increase in Mens Grooming
More male grooming products than ever have flooded the previously female dominated beauty category.
Mens skincare shows the most dynamic growth amongst the beauty categories with a double digit growth per year in Europe and the US.
The continuing success in America has led to introduction from the big brands to create products aimed at young men/teenage market.
In the UK male cosmetics have grown by a staggering 800 percent over the past 7 years.
High street chains such as Boots, Tesco and Superdrug have expanded their male beauty products and are moving beyond facial softeners and moisturizers .
The average male years ago would have not even thought about using a beard trimmer and special scented soaps let alone using moisturizer and exfoliating scrubs.
Upmarket department stores have also introduced male concealer, eye liner and foundation and these are flying off the shelves.
The lines are merging between men and women in both the UK and the US when comes to beauty products.
Men look at celebrities like Pete Doherty or Johnny Depp who wear eye liner, and like to see themselves like that.
Celebrities look flawless in front of the cameras and the average guy wants to look like their idols.
It's a multi-million pound industry and is continually growing.
I know tons of men that use all different types of beauty products, it doesn't have to just be body moisturizers or facial scrubs but you can look at the millions of men that have aftershaves and beard trimmers.
It's now increasingly strange to not know a man that has aftershave or a beard trimmer.
And this is a sign of the world that we live in, and this is just the beginning of the lines crossing between men and women.
Mens skincare shows the most dynamic growth amongst the beauty categories with a double digit growth per year in Europe and the US.
The continuing success in America has led to introduction from the big brands to create products aimed at young men/teenage market.
In the UK male cosmetics have grown by a staggering 800 percent over the past 7 years.
High street chains such as Boots, Tesco and Superdrug have expanded their male beauty products and are moving beyond facial softeners and moisturizers .
The average male years ago would have not even thought about using a beard trimmer and special scented soaps let alone using moisturizer and exfoliating scrubs.
Upmarket department stores have also introduced male concealer, eye liner and foundation and these are flying off the shelves.
The lines are merging between men and women in both the UK and the US when comes to beauty products.
Men look at celebrities like Pete Doherty or Johnny Depp who wear eye liner, and like to see themselves like that.
Celebrities look flawless in front of the cameras and the average guy wants to look like their idols.
It's a multi-million pound industry and is continually growing.
I know tons of men that use all different types of beauty products, it doesn't have to just be body moisturizers or facial scrubs but you can look at the millions of men that have aftershaves and beard trimmers.
It's now increasingly strange to not know a man that has aftershave or a beard trimmer.
And this is a sign of the world that we live in, and this is just the beginning of the lines crossing between men and women.
