Business & Finance Investing & Financial Markets

Not Only Gold

India is known to be the largest consumer of gold in the world.
The Indians are fond of gold jewelry because of its beauty but also because it is considered a sacred gift in various religious celebrations.
But people have started to buy imitation jewelry instead of the real stuff.
In the last year, demand for the fashion jewelry has risen with 10%- 15%.
The reason of this growth is the affordability.
But another important factor in this craze for the fake jewelry is the primetime soap operas.
In these Indian TV shows, the leading female characters appear dressed in long beautiful saris and are bedecked of jewelry even when doing the household chores.
The Indian newspapers have also created panic among women with frequent reports about men on motorcycles stealing gold chains and running way with them.
This can also be a reason why women decided to wear cheaper stuff for the everyday wear.
India imports most of its gold used for producing jewelry.
The largest supplier is China and the items are created in Mumbai, Jaipur, Kolkata, Gujarat and Varanasi.
The value of the demand for imitation jewelry is still very low compared to the 700 billion rupee from the gold and diamond market.
Gold is an important asset to own both in India and everywhere else around the world.
Specialists advise us to invest in the yellow metal in order to diversify our portfolio.
Gold is a good way of protecting our savings especially in these times of financial instability.
There are many ways in which one can invest in the glittering metal.
If you want to own physical gold you could invest in gold coins or bars.
Another good and safe way of owning gold is purchasing gold shares or account.
It is really up to you how you decide to invest nut the bottom line is that you should not hesitate.

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