You Can"t Master IM Until You Become Good at Communicating
When you are a beginner to Internet marketing, the field can appear really intimidating, especially if you don't possess any knowledge of the field. As you read through forums and articles, you'll discover all types of lists about what you have to do to be the next big thing. Those lists likely all negate one other. One will tell you that you have to be patient if you wish to be the next big thing. Another is going to say that you should have plenty of business savvy. Nevertheless, others will say that creativity is the secret to wild and fantastic success. And, of course, you can't forget about all of the people stating that all you have to do is pay for their software if you want to be the next big name in Internet marketing!
The truth is that all of these things are crucial to your success (well, possibly not all of those software systems, but the other stuff). Business smarts, creativity and patience are all extremely crucial to your success in IM. None of these things count much, though, if you are unable to communicate well with your customers.
There is more to effective communication than putting up an amazing sales copy. All you need to have a great sales page is the money to employ a seasoned copywriter. Good communication is more than having a beautiful web site with a long FAQ page. A good web designer and writer can take care of those things. Being a good communicator calls for learning to handle interpersonal communication as well as your copy and web site. And how can you take care of that?
1. Make sure an e-mail doesn't sit unanswered for over 24 hours. This is no jest. Your response doesn't need to be long. All you need to do is inform the sender that you have read the email and will be replying to it in more detail soon. It is a good idea to include a reference to something they've written when you do this. This helps the person you email tell your mail apart from the automated replies that other online marketers utilize.
2. Pick up the phone. It's not a good idea to screen your calls. When your telephone starts ringing, pick it up by the third ring. Do so even if you genuinely have no desire to talk to the person making the call. There is, nevertheless, an exemption to this rule. You don't have to answer your phone all day. What you should do is specify clear business hours during which you can answer the phone. These hours should be displayed in a conspicuous area on your site and mentioned in your voice mail message also. And, finally, always return your calls.
3. Check with people to make sure that your messages and emails have actually been received. This shows them that you value your communication with them. It will help your clients and purchasers trust you even more if you actually take the time to ask if they have any questions about your messages so that they can ask you to clear up anything they need clarified.
The truth is that all of these things are crucial to your success (well, possibly not all of those software systems, but the other stuff). Business smarts, creativity and patience are all extremely crucial to your success in IM. None of these things count much, though, if you are unable to communicate well with your customers.
There is more to effective communication than putting up an amazing sales copy. All you need to have a great sales page is the money to employ a seasoned copywriter. Good communication is more than having a beautiful web site with a long FAQ page. A good web designer and writer can take care of those things. Being a good communicator calls for learning to handle interpersonal communication as well as your copy and web site. And how can you take care of that?
1. Make sure an e-mail doesn't sit unanswered for over 24 hours. This is no jest. Your response doesn't need to be long. All you need to do is inform the sender that you have read the email and will be replying to it in more detail soon. It is a good idea to include a reference to something they've written when you do this. This helps the person you email tell your mail apart from the automated replies that other online marketers utilize.
2. Pick up the phone. It's not a good idea to screen your calls. When your telephone starts ringing, pick it up by the third ring. Do so even if you genuinely have no desire to talk to the person making the call. There is, nevertheless, an exemption to this rule. You don't have to answer your phone all day. What you should do is specify clear business hours during which you can answer the phone. These hours should be displayed in a conspicuous area on your site and mentioned in your voice mail message also. And, finally, always return your calls.
3. Check with people to make sure that your messages and emails have actually been received. This shows them that you value your communication with them. It will help your clients and purchasers trust you even more if you actually take the time to ask if they have any questions about your messages so that they can ask you to clear up anything they need clarified.
