Society & Culture & Entertainment Writing

Presentation Strengtheners - Develop Unique "Signature Stories"

There are still presenters who, when introduced and take the platform, will start their presentation by telling a joke or a story that bears no relationship to their topic.
In this article I want to share ways for presenters to develop strong and effective "Signature Stories" that will succeed in getting the audience's attention.
Personal "Signature Stories" about Other People's Experiences
  • These can be motivating stories about an historical person -- please, not Thomas Edison! Do your factual research about the character, the times in which he or she lived -- what they wore, what they ate, and other details you won't use, but need to know yourself.
    Then craft a story that has meaning and pizzazz.
  • These can also be stories about someone you know or have known -- be sure, if they are still living that you have permission, even if you give them a different name.
    This type of story -- because it isn't about you -- can tell of accomplishments and triumphs.
    Just remember that you never want to tell a story that you wouldn't feel comfortable telling if the person it is about is a member of the audience.
Original, Traditional Stories with a Twist, or Fairy/Folk Tales
  • I fear that many presenters feel that "Signature Stories" must have been something that actually happened.
    Not necessarily true! I have a cockroach story that is based on the "Pied Piper of Hamlin" that I have told for years.
    I have also heard excellent presentations based on Aesop's Fables -- they offer a plethora of plots and morals, of course.
  • If you love stories and go both ways -- as I do as a speaker and storyteller -- use the fairy or folk tales that mean something important to you.
    It will add such a good change of pace to your presentation, your listeners will sit up and take notice.
    And, love you for it too!
Ingredients to Use When Developing Your "Signature Story"
  • I would be remiss at this stage not to mention some of the ingredients that help you develop, prepare, and tell an effective, compelling story.
    A good story has a beginning, middle, and end.
    It must include conflict or crises, and a climax or resolution.
    It is not merely a descriptive anecdote.
    It must have plot.
  • Make your stories short, punchy, and meaningful.
    Include pauses, drama, suspense, and not too many details.
    Think in images and create those pictures for your listeners.
  • Finally, have fun creating your stories.
    And, practice, practice, practice them on friends, family and even strangers!
I guarantee that the next time you present, you will WOW your audience with your "Signature Story.
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