Article Marketing Tips - Is a Complete Article Marketing Course Possible?
Often new marketers want a complete blueprint to follow when they tackle a new business method as they want to avoid the mistakes they could make with trial and error.
While there are many article marketing courses, videos and eBooks around, none of them will be a complete article marketing course.
Not that you can't learn a lot from some of these products because you absolutely can, especially when created by someone successful with this model.
However, you can't say any are complete for several reasons.
One reason there will never be a complete article marketing course is because too much of the process is subjective.
The whole business model is based on writing and good writing is in the eyes of the reader.
While a course may tell you the mechanics of writing an article, nothing can tell you how to write with a style that is both engaging and informative.
That's pretty clear from the sheer quantities of boring articles on the web.
Writing so that you keep the readers interest and make them want to click your link is an art that comes from practice and at least a modicum of talent.
Another thing that keeps products from being the definitive guide is that different niches respond differently.
Quite often, marketers think that the same style of article will appeal to every market but that is not the case.
To be most effective, you will need to research and get to know your target audience and then write directly to those people.
Switch niches and you will often have to find a whole new style and voice to speak to the new audience.
One more thing that keeps any guide from being complete is that there are so many ways to do article marketing.
Obviously, article directories are one way to go but there are many other ways to use those articles and no one guide will ever cover them all.
Squidoo, HubPages and Scribd are three Web 2.
0 properties that can be used very effectively with this method but there are many more being launched every day.
While there are many article marketing courses, videos and eBooks around, none of them will be a complete article marketing course.
Not that you can't learn a lot from some of these products because you absolutely can, especially when created by someone successful with this model.
However, you can't say any are complete for several reasons.
One reason there will never be a complete article marketing course is because too much of the process is subjective.
The whole business model is based on writing and good writing is in the eyes of the reader.
While a course may tell you the mechanics of writing an article, nothing can tell you how to write with a style that is both engaging and informative.
That's pretty clear from the sheer quantities of boring articles on the web.
Writing so that you keep the readers interest and make them want to click your link is an art that comes from practice and at least a modicum of talent.
Another thing that keeps products from being the definitive guide is that different niches respond differently.
Quite often, marketers think that the same style of article will appeal to every market but that is not the case.
To be most effective, you will need to research and get to know your target audience and then write directly to those people.
Switch niches and you will often have to find a whole new style and voice to speak to the new audience.
One more thing that keeps any guide from being complete is that there are so many ways to do article marketing.
Obviously, article directories are one way to go but there are many other ways to use those articles and no one guide will ever cover them all.
Squidoo, HubPages and Scribd are three Web 2.
0 properties that can be used very effectively with this method but there are many more being launched every day.
