If you are a regular on the trade show circuit to promote your business, attracting potential customers and clients to spend time at your booth is critical to your business's success.
Trade show exhibitors that are successful have an effective design for their booths.
Knowing what makes a great trade show booth design can mean the difference between success and failure.
Your trade show booth is the first impression customers will have about your company and products, so make sure your marketing message is well stated, and your booth's design attracts interest.
Your business's logo represents your company, and should be prominently displayed in your booth.
Using colors consistently, or using colors that enhance your logo and marketing materials, is important.
Your logo is vital to the success of your trade show booth, because it builds brand recognition for your business.
Your color scheme and style should be in sync with your company's logo, but the colors chosen should send different messages.
Ideally, the colors of your display will attract customers by being bold, different, and enticing.
Your design should be visually appealing so that potential customers are attracted to it, and places you ahead of the competition.
Bright colors will help you achieve these goals - just be sure to choose a theme and sick with it so that your display looks business like, and not too confusing.
Selecting the right colors involves knowing what your competitors are doing, and making certain you do something that is different so it will stand out in comparison.
Your competition may be awash in bright, bold colors, so consider standing apart by going with well coordinated pastels, or even a striking black and white theme.
Despite the color scheme you choose, make sure your booth looks professional with no bright, neon colors.
This will attract the wrong kind of attention.
Remember your booth should reflect the quality of your business or service.
Besides color, the way your trade show booth is set up is also very important.
Your booth should look and feel alluring and encourage people to stay there.
You will want people to be interested in your product or company with the way your booth appears, and the accessories you utilize.
Providing people with a comfortable seat for resting can induce them to stay a little longer.
Place promotional items, such as giveaways, within easy reach, and give passing attendees a reason to pick up your materials by using catchy headlines.
All of this sounds like it's pretty elementary, but color selection and graphic design that attracts attention, looks professional, and is enticing to potential customers is vital, and the most minute details can make or break your success.
Consult with a graphic design firm that specializes in trade show booth design, as they can not only print your signage and fabric displays, but can properly advise you about color trends and refresh your graphics.
In short; your trade show booth needs to attract as many attendees as possible, and give people a reason to linger once they are there.
Make your booth easy to navigate with all of your pertinent information easy to see.
Emphasize the most crucial things about your company, like your logo, and use colors that will enhance that while making your booth stand out.