The Makings Of An Effective Brochure
In this day and age, the Internet has taken the advertising world by storm. However, handing out printed brochures is still one of the most effective means of promoting any product or service. This tried and tested advertising medium has been around for many years and it will continue to be relevant for many more years to come. While brochures are indeed very effective marketing vehicles, a badly designed brochure can do more harm than good. Here are a few tips on designing an effective brochure that can help businesses get their points across to their customers.
Know your target market
While this is a given in any business, it is important to utilize the knowledge you have about your target market when designing a brochure. In this case, the members of your target market will be the ones reading your brochure. Make sure that the language and tone you use are suitable for your target audience. Using overly technical terms for promoting teen hair gel, for example, can leave your readers dumbfounded. In addition to language and tone, you should also make it a point to answer general questions your reader may have about your products or services. List the information that you want to provide in a logical and comprehensible manner.
Be descriptive without being too wordy
Keep in mind that when it comes to brochures, space is at a premium so keep your text short and concise. While you need to provide relevant information about your products or services, you should be careful not to overwhelm your readers. Entice them and inspire curiosity but do not bombard them with a slew of information that they might not need at the moment. After all, no one will want to read a 10 page brochure. If you have a product that you are promoting, make sure that your reader will understand the intended use for your product. Feel free to provide a short summary of how the product works as well.
Be original
A few decades ago, brochures were simply rectangular pieces of paper. Some used only black ink while other used a bit of colour. These days, however, brochures can come in many shapes, sizes, colours, and finishes. Do not be afraid to be original. If you are promoting a deli for example, then you can design a sausage shaped brochure. This will help your brochure stand out and attract more attention. Aside from the shape, you can also feel free to use glossy ink, matte paper, embossed text, or any of the other options that reputable printers provide. You can also mix it up as long as you keep things consistent, visually appealing, and comprehensible.
Provide quality content
While relevant information and concise descriptions are factors that affect the quality of a brochures content. You should also pay close attention to the actual writing in your brochure. Is it catchy? Is it funny or witty? Is it formal yet informative? Regardless of the tone you choose to use on your content, make sure that your content is written well. You want your brochure to sound credible and professional. This means that you cant just pick a random employee in your office to write your content for you. If there is nobody on hand who can write high quality content, do not hesitate to hire a professional writer to do it for you. These days, professional freelance writers are a dime a dozen and you can easily find someone who will be willing to write your content for you for a small sum.
Lastly, remember to avoid being overly frugal when it comes to having your brochure printed. Keep in mind that the print quality will affect the overall outcome of your brochure. All of the hard work you put into coming up with high quality content for your brochure can go to waste with a botched print job.
Know your target market
While this is a given in any business, it is important to utilize the knowledge you have about your target market when designing a brochure. In this case, the members of your target market will be the ones reading your brochure. Make sure that the language and tone you use are suitable for your target audience. Using overly technical terms for promoting teen hair gel, for example, can leave your readers dumbfounded. In addition to language and tone, you should also make it a point to answer general questions your reader may have about your products or services. List the information that you want to provide in a logical and comprehensible manner.
Be descriptive without being too wordy
Keep in mind that when it comes to brochures, space is at a premium so keep your text short and concise. While you need to provide relevant information about your products or services, you should be careful not to overwhelm your readers. Entice them and inspire curiosity but do not bombard them with a slew of information that they might not need at the moment. After all, no one will want to read a 10 page brochure. If you have a product that you are promoting, make sure that your reader will understand the intended use for your product. Feel free to provide a short summary of how the product works as well.
Be original
A few decades ago, brochures were simply rectangular pieces of paper. Some used only black ink while other used a bit of colour. These days, however, brochures can come in many shapes, sizes, colours, and finishes. Do not be afraid to be original. If you are promoting a deli for example, then you can design a sausage shaped brochure. This will help your brochure stand out and attract more attention. Aside from the shape, you can also feel free to use glossy ink, matte paper, embossed text, or any of the other options that reputable printers provide. You can also mix it up as long as you keep things consistent, visually appealing, and comprehensible.
Provide quality content
While relevant information and concise descriptions are factors that affect the quality of a brochures content. You should also pay close attention to the actual writing in your brochure. Is it catchy? Is it funny or witty? Is it formal yet informative? Regardless of the tone you choose to use on your content, make sure that your content is written well. You want your brochure to sound credible and professional. This means that you cant just pick a random employee in your office to write your content for you. If there is nobody on hand who can write high quality content, do not hesitate to hire a professional writer to do it for you. These days, professional freelance writers are a dime a dozen and you can easily find someone who will be willing to write your content for you for a small sum.
Lastly, remember to avoid being overly frugal when it comes to having your brochure printed. Keep in mind that the print quality will affect the overall outcome of your brochure. All of the hard work you put into coming up with high quality content for your brochure can go to waste with a botched print job.
