How to Design a Logo For Your Business
Do you want to know how professional graphic designers come up with ideas to create a stunning logo? Before you pick up and start drawing your designs, you must understand what a logo is and what are you trying to communicate to your audience.
A logo is a good reflection of a business brand using shapes, images, fonts and color.
A logo is a good representation of your company that will ensure your customers the trust and quality of service that you can bring to their business needs.
To get started with your design you should keep these 5 elements of design in your mind, Simplicity, Ageless, Catchy, Versatility and Proper.
Having a simple but elegant design allows the logo to be recognized easily by your target audience.
A good logo design is something surprising and unique without overemphasizing your message.
Having a simple logo will have to supported by having it to be ageless or catchy to be effective.
Designing ahead of time in terms of design trends and ask yourself will this logo be still effective in 5 years or so? The most important part of the elements would be having a logo that is versatile and that can have the ability to be used in different types of mediums and design programs.
The logo must work in monotone or colored versions and should be designed in a vector based program such as Adobe illustrator for easy scaling purposes.
Having a proper design with your color schemes and shapes will definitely affect the effectiveness of your design.
If you were designing a logo for a gothic clothing line you would never use bright colors and or cartoony fonts.
This would just look awkward and bad.
Try to do some research first before getting into the design process, look up logos that are successful and bad designs in the industry your in to compare and contrast the differences between them.
Some bad designs can be an excellent starting for you to redesign it and make it fit your business brand and turn it into an effective logo design.
Here are some simple Design Steps that I always use to start off with.
1.
Know who your target audience is? Age group, Ethnicity, etc.
2.
Research 3.
Create rough drafts of your design 4.
Have other people to review what they like and what does not appeal to them.
5.
Revise 6.
Finalize Design in a Vector based program.
A logo is a good reflection of a business brand using shapes, images, fonts and color.
A logo is a good representation of your company that will ensure your customers the trust and quality of service that you can bring to their business needs.
To get started with your design you should keep these 5 elements of design in your mind, Simplicity, Ageless, Catchy, Versatility and Proper.
Having a simple but elegant design allows the logo to be recognized easily by your target audience.
A good logo design is something surprising and unique without overemphasizing your message.
Having a simple logo will have to supported by having it to be ageless or catchy to be effective.
Designing ahead of time in terms of design trends and ask yourself will this logo be still effective in 5 years or so? The most important part of the elements would be having a logo that is versatile and that can have the ability to be used in different types of mediums and design programs.
The logo must work in monotone or colored versions and should be designed in a vector based program such as Adobe illustrator for easy scaling purposes.
Having a proper design with your color schemes and shapes will definitely affect the effectiveness of your design.
If you were designing a logo for a gothic clothing line you would never use bright colors and or cartoony fonts.
This would just look awkward and bad.
Try to do some research first before getting into the design process, look up logos that are successful and bad designs in the industry your in to compare and contrast the differences between them.
Some bad designs can be an excellent starting for you to redesign it and make it fit your business brand and turn it into an effective logo design.
Here are some simple Design Steps that I always use to start off with.
1.
Know who your target audience is? Age group, Ethnicity, etc.
2.
Research 3.
Create rough drafts of your design 4.
Have other people to review what they like and what does not appeal to them.
5.
Revise 6.
Finalize Design in a Vector based program.