With online businesses sprouting up like mushrooms after the rain, you have to develop a specific creative strategy for your business if you want to stand out in this competitive industry.
Even if your online business is based on a niche with low competition, an effective creative strategy will give you a clear direction on your your business should be heading.
An effective creative strategy is an integral component of every successful business marketing plan.
In your online business, it should be focused on creating profits and not so much on winning praises and awards.
Thankfully, you do not have to go to business school to learn how to create the winning strategy.
The creative strategy can be outlined in 3 simple sentences.
The first sentence outlines the purpose of the creative message.
The second sentence contains the benefits, which serves to accomplish the purpose, and finally, the personality of the brand of your business.
For example, the purpose of Snooby biscuit snacks is to convince dog owners of any breed that our dog snacks are the most nutritious and healthy dog snacks in the market at an affordable price.
This will be accomplished by creating a product that is filled with all the essential vitamins recommended by animal nutritionists and has been certified by dog food and health associations.
The mood of the advertisement will be upbeat, natural, warm and loving.
Do you notice the simplicity of the plan? Instead of focusing on hard selling, it focus on the benefits.
People do not spend money on products, they spend money on the benefits they will get.