For copywriting and headline writing, always remind yourself these facts.
People are hurried.
The average person worth cultivating has too much to read.
They skip threeforths of the reading matter, which they pay to get.
They are not going to read your business talk unless you make it worth their while and let the headline show it.
We pick out what we wish to read by headlines, and we don't want those headlines misleading.
The writing of headlines is one of the greatest arts.
They either conceal or reveal an interest.
In the art of copywriting, learning to write a compelling headline is more of an art than a science.
The more you write, the better you get at it.
Make your sales copy headline as short as possible and incorporating one or two of your targeted keywords.
Make the title catchy, sweet, attractive and to the point.
If you are not sure, brainstorm, test, tweak and track as much as possible.
Try to write several versions of the headline and let your market and click through rate to tell you which is better by the responses you receive.
In headline writing, there are phrases and words that are already proven winners.
Incorporate these words in your headlines instead of trying to reinvent the wheel.
Words or phrases like how to, tips, secret, revealed, success and some others have been headline and salesletter winners for many years.
Please do not think that those millions of people will read your ads to find out if your product is interesting.
They only decide by a glance, mostly by your headline.